Head of Brand & Community

A profitable DTC pet brand doing $50M+ a year, scaling to $100M+, fully remote is looking for a Head of Brand & Community to join our team! You will own how people see and feel about our two brands: the brand story and identity, and the brand moments that build awareness and goodwill, including shelter and charity partnerships, activations and events, PR and community.

We are looking for someone who has done it before and really understands building a brand: creating brand moments and knowing how to actually make them happen, so we build our brand and brand awareness from the ground up. The ideal candidate has 7+ years in brand, communications or brand marketing at consumer brands, a track record of building awareness through cause partnerships, events and PR, and has run campaigns for a North American audience.

The mission of this role

Make our brands the most loved and trusted pet brands in North America, not just the most bought. You will own how people see and feel about our brands: a clear brand story and identity used everywhere, and the brand moments that build awareness and goodwill, including shelter and charity partnerships, activations and events, PR and community. Success is more people searching for us by name, more customers coming from word of mouth, more earned press, and a giving-back program customers know us for.

Who are we?

We're a profitable DTC pet brand selling premium stainless steel cat water fountains, filters and accessories. We sell across Shopify, Amazon and Chewy, and we're one of the fastest-growing brands in the pet space – $50M+ in annual revenue and scaling to $100M+. We recently launched a dog brand, expanding into an entirely new vertical and customer base. We're a 100% remote, lean, senior team that moves fast, and every person here has a massive impact on the business.

What is our culture like & who is a good fit?

Culture-fit is our #1 factor when hiring! We have a genuine will-to-win. No work is beneath us if it moves us towards our goals. We use creativity to do more with less – and quickly. We use data to make decisions and live by four core values:

• Better Everyday: review every brand moment against its goal, and make the next one bigger, cheaper or better.
• Speed Is King: jump on cultural moments and press opportunities the same day, and launch every brand moment on schedule.
• Work Smart: use partners, agencies and AI instead of a large team. For example, use Claude to draft press pitches and partner outreach, track media mentions, turn reviews into customer stories, and build the monthly brand-health report from search, survey and press data.
• Overdeliver: bring the CEO new partnership and brand-moment ideas before being asked, and get more press and goodwill from each moment than the plan called for.

If you want a stress-free corporate 9–5 job, this isn't it.

If you want to challenge yourself and shape a fast-growing company, work directly with the founder, and play a big role in scaling it to $100M+... If you want to drive results with a group of passionate, smart, hardworking people, in an environment without politics or corporate chicanery, being hands-on and active – then you've come to the right place.

Outcomes (what success looks like)

90-day targets for each outcome are agreed with you before your start date.

• More people know and search for our brands: branded search volume and direct traffic, monthly vs the same month last year
• More new customers come from word of mouth and press: share of new customers who say friend, family, press or social (not an ad) in the post-purchase survey
• We earn press and attention: earned media mentions and their reach each quarter, including press from each brand moment
• Our giving-back program makes a real, visible impact: shelters partnered, pets helped, and product and dollars donated each quarter, shown on the website
• The brand looks and sounds the same everywhere: quarterly brand audit across website, packaging, ads, email and social

Key Objectives

• Own the brand story, positioning, tone of voice and brand guidelines for both brands, and keep the two brands distinct.
• Design and run a giving-back program with shelter and rescue partners that customers know us for, and track its impact.
• Build the yearly brand-moment calendar and run each moment end to end: concept, partners, budget, website and email, social and creators, and press.
• Run pop-ups, events, sponsorships and stunts, each with its own budget and goal.
• Win earned media: pitch every brand moment, cause campaign and launch, directly or through a PR agency you manage.
• Build a super-fan community and turn customer reviews, photos and stories into brand content.
• Report brand health monthly and own the brand budget.