Digital Media Planner (Paid Media / Performance Marketing)

Workana is the largest remote work platform for talent in Latin America. Our division focuses on matching exceptional professionals with leading and innovative companies around the globe.

About the client

Solv Wellness is a U.S.-based direct-to-consumer health and wellness company dedicated to elevating care for women at midlife and beyond. The company creates science-backed solutions for real women's health issues, including flagship pelvic health and probiotic products such as GennaMD, Māge, and Via.

Solv Wellness is bringing more paid media capabilities in-house and is looking for a sharp, data-savvy Digital Media Planner to help build, execute, and optimize campaigns across major channels.

This is a fully remote, full-time opportunity for professionals based in Latin America, working closely with an international team in an English-speaking environment.

Role overview

As a Digital Media Planner, you will take ownership of day-to-day hands-on campaign execution, performance tracking, and optimization primarily across Google Ads and Meta Ads Manager. Reporting directly to the Performance Media Marketing Manager, you will combine platform execution with clear reporting, structured testing, and actionable strategic recommendations to improve paid media performance, primarily across Google and Meta campaigns supporting Solv Wellness’s DTC ecommerce business.

We are looking for a media specialist with strong agency or fast-paced paid media experience who can translate raw channel data into clear business insights, and troubleshoot platform issues independently. Candidates must be able to work US Eastern Time hours.

Selection process

The selection process may include an initial interview with Workana’s recruiting team, interviews with Solv Wellness, and a practical assignment designed to understand how you approach paid media problems and decision-making. Finalists may also meet with senior leadership. The exact process may vary depending on the candidate and business needs.

As Workana has multiple clients, if you pass the first round with Workana's recruiting team, you may also be considered for other relevant opportunities if the initial opportunity does not move forward.

Responsibilities

• Build, launch, QA, and optimize paid media campaigns across Google Ads and Meta Ads Manager, managing campaign structures, targeting, bids, budgets, and creative assets.
• Monitor pacing and performance daily to identify material shifts early and execute optimizations proactively.
• Analyze campaign results using platform analytics, search trends, auction signals, creative performance, and ecommerce data.
• Prepare clear recurring performance updates summarizing performance changes, optimizations made, and next steps for stakeholders.
• Execute structured A/B tests across audiences, keywords, bidding strategies, formats, and placements, documenting repeatable learnings.
• Partner with brand and creative teams to communicate creative fatigue, request asset needs, and translate channel performance into actionable feedback.
• Troubleshoot ad disapprovals, account flags, and platform support cases to ensure uninterrupted account delivery.
• Utilize tools like Triple Whale, platform automation, and AI workflows to streamline reporting and campaign optimizations while validating source data.