Marketing Manager LATAM

Our belief:

• At SOLPLANET, we are driven by a simple idea: solar for everybody
• We strive to create the best possible experience for our customers and partners by delivering reliable, easy-to-use and bankable renewable energy solutions
• That is why our solar inverters, energy storage systems, EV chargers and utility-scale solutions are designed to be efficient, reliable and user friendly

Who We Are:

• Private equity-backed AISWEI is a leading provider of renewable energy solutions - providing the world with solar inverters, batteries, EV chargers, heat pumps, and energy management solutions
• AISWEI has more than 17 years of expertise in R&D and manufacturing, with a strong technology heritage from both Germany and China
• With 70 GW+ cumulative shipments as of Dec 2025, AISWEI is one of the largest manufacturers of solar string inverters world-wide
• AISWEI is operating under its own brand in China and its SOLPLANET brand internationally, and is trusted by leading global brands as an ODM service provider
• To support the next stage of growth, SOLPLANET is establishing a dedicated Utility Business Unit for EMEA, focused on utility-scale PV projects, MV solutions, grid integration, certifications and strategic customer development
• Our team passionately believe that we are all fellow citizens of one planet, and we are truly honored about deploying our solutions to local societies worldwide - every day

Overview and purpose of the role – How you will help us:

The Marketing Manager LATAM is responsible for the Marketing Strategy as well as for defining, coordinating and ensuring the successful implementation and steering of the Marketing activities in Brazil and the resto of the LATAM region with a special focus on Brazil, Argentina, Chile and Colombia. This role will be responsible for aligning with the Regional Director responsible for this region, on the strategic priorities based on the analysis of the competitive environment and customer segments, to elaborate plans that adjust to the countries’ needs and characteristics to achieve the growth targets. In addition, as a member of the Global Solplanet Marketing Team, the Marketing Manager LATAM will contribute to the management of the company’s owned communication channels, with a special focus on social media, newsletters, local homepages and blog articles. The goal is to enhance overall brand growth and market penetration by designing marketing plans and implementing activities that strengthen brand positioning in the market, engage target audiences, and align with the company’s growth objectives.

Team and reporting structure

• This position is part of the Global Solplanet Marketing Team that includes both positions with global responsibility and scope as well as local marketing positions responsible for the marketing activities in several local countries. The local Marketing Managers and Specialists receive support from the Central Marketing team in the areas of Content Marketing, website maintenance and PR, as well as of the leaders of centrally managed projects
• More specifically, this role is part of the LATAM market organization and covers marketing responsibilities for Brazil primarily and the rest of LATAM.
• This role operates within a matrix structure, reporting to both the Regional Sales Director LATAM and the Global Solplanet Marketing Director.

Key responsibilities

• Marketing Strategy and Marketing Plan: based on the knowledge and continuous observation of the competitive landscape, the Marketing Manager LATAM will elaborate in alignment with the respective Regional Director a Marketing Strategy translated into a Marketing Plan and the implementation of activities that support the achievement of the set growth targets
• PR activities: responsible for liaising with local media to build and maintain strong relationships, while working to secure media presence by creating compelling content pieces such as press releases, interviews, and advertorials that generate interest and enhance the brand's visibility
• Social media management: Manage the region’s own social media accounts, particularly Instagram and YouTube, by briefing, coordinating and steering the local agency; oversee content planning, brand consistency, publication and performance optimization.
• Website management: Management of the local websites to ensure up-to-date content. Own the SEO content strategy and ensure the implementation of a content roadmap that enhances search engine visibility and drives organic traffic.
• Solplanet Academy: Elaborate and implement the local training roadmap that covers webinars, training events, and Roadshow bus activities
• Tradeshows and events: Own and coordinate with the support of the global exhibitions team the Solplanet presence at local trade shows as well as the participation at industry events
• Collaboration with customers: ensure a good relationship with the distributors and installers network by enhancing collaboration on joint activities
• Documentation portfolio management: Manage and localize the technical and commercial documentation portfolio for LATAM, including case studies as part of the local referral marketing strategy.
• Performance Tracking and Optimization: Track performance of all marketing activities and local channels, and identify areas for optimization, driving a continuous improvement and learning process.
• Community and MQL Management: Manage community engagement and Marketing Qualified Leads (MQL) within the CRM, ensuring timely follow-up by the responsible sales team.
• Budget: Plan, steer and control marketing budgets across the LATAM markets. Coordinate monthly and quarterly budget requests within the annual budget framework.
• Cross-Country Learning and Best Practices: Participate in cross-country projects and learning sessions, sharing best practices and insights across regional teams.

Key stakeholders

This role will closely collaborate with:

• LATAM Country teams: The Regional and Country Sales teams in Brazil, Argentina, Chile and Colombia are key stakeholders, providing market insights and input on business priorities and growth targets.
• Solplanet Central Marketing Team: Align regional implementation with the global Solplanet brand and marketing strategy, and coordinate support from Central Marketing for local activities.
• Local Marketeers: Collaboration in the scope of cross-country projects as well as in as well as in the context of information, asset and experience sharing.
• Cross-country project teams: participation in cross-country marketing projects either as project leader or team member working together on a specific area of marketing for global implementation
• Distribution network: strengthen and broaden the relationship with the local distribution network enhancing collaboration on joint marketing initiatives
• Local media: building relationships, coordinating press activities, and creating content (press releases, interviews, etc.) to ensure a strong, consistent brandpresence