Head of Operations at DTC Wellness Brand (Remote, LATAM Based)

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About Our Clients

We are partnering with a rapidly growing, US-based direct-to-consumer (DTC) subscription wellness brand operating in the supplement space. The business has experienced significant growth since launching and is now entering its next stage of expansion. With an ambitious growth trajectory, the company is looking for an experienced operations leader who can build the infrastructure, systems, and processes needed to support continued scale.

The team operates with a lean structure and a strong execution-oriented culture. This is an opportunity to join at a critical growth stage and take ownership of the operational backbone of the business.

We are seeking a hands-on Head of Operations to take full ownership of the company’s operational functions and work directly with the founder. This person will serve as the founder’s right hand for operations, taking over day-to-day operational responsibilities while building a scalable operating structure that supports rapid business growth.

You will oversee the entire operational ecosystem, including supply chain, inventory planning, manufacturing, quality and compliance, fulfillment, customer experience operations, vendor management, and cross-functional execution.

This is a high-ownership role for someone who can operate independently, solve problems proactively, negotiate effectively, and build systems without requiring extensive direction.

This position reports directly to the Founder and will serve as the company’s senior operational leader, with responsibility for building and leading the operations function.

Responsibilities

• Supply Chain & Inventory Management
• Own end-to-end supply chain operations, including demand forecasting, inventory planning, purchase orders, and replenishment.
• Build and maintain accurate inventory forecasting systems to prevent stockouts and excess inventory.
• Oversee third-party logistics (3PL) partners and ensure fulfillment operations remain efficient as order volume scales.
• Improve production planning and reduce manufacturing lead times through better forecasting and supplier coordination.
• Manufacturing & Cost Optimization
• Identify, evaluate, and onboard new supplement manufacturers across the US and China.
• Lead commercial negotiations with manufacturers to secure competitive pricing, better payment terms, and favorable production agreements.
• Continuously optimize cost of goods sold (COGS) without compromising product quality.
• Build strong supplier relationships and establish reliable manufacturing partnerships.
• Quality Assurance & Regulatory Compliance
• Ensure manufacturing partners meet applicable supplement industry standards and regulatory requirements.
• Oversee Certificates of Analysis (COAs), certifications, cGMP documentation, and quality assurance processes.
• Establish quality control procedures to minimize product defects, compliance risks, and potential recalls.
• Ensure product manufacturing and labeling processes meet relevant US regulatory requirements.
• Product Development & Launch Operations
• Lead operational readiness for new product and SKU launches.
• Coordinate packaging, manufacturing, inventory availability, and fulfillment requirements.
• Ensure cross-functional teams are aligned and products are ready for launch timelines.
• Improve operational processes for existing products and packaging.
• Customer Experience Operations
• Oversee the Head of Customer Support and ensure the customer support function scales with business growth.
• Monitor and improve key operational CX metrics, particularly return rates, refund rates, and payment chargebacks.
• Partner with the customer support team to identify recurring customer issues and implement solutions.
• Develop processes that protect customer experience while minimizing unnecessary operational costs.
• Vendor, Legal & Brand Protection
• Audit agency, software, and third-party vendor expenses to identify cost-saving opportunities.
• Oversee vendor contracts, commercial agreements, and operational legal matters.
• Coordinate brand protection initiatives, including identifying and addressing counterfeit products and unauthorized copycats.
• Ensure appropriate operational controls and compliance processes are in place.
• Operational Infrastructure & Leadership
• Build scalable SOPs, workflows, reporting structures, and operational dashboards.
• Define and monitor core operational KPIs.
• Lead cross-functional execution across operations, customer experience, creative, and other business functions.
• Build and develop the operations team as the business expands.
• Take full ownership of operational execution and remove operational bottlenecks before they impact growth.

What Success Looks Like in First 90 Days

Within the first 90 days, you will be expected to:

• Take full ownership of day-to-day operations, significantly reducing the founder’s involvement in operational execution.
• Rebuild inventory forecasting into a reliable, easy-to-use reporting system, ideally supported by AI-powered automation.
• Establish clear inventory ordering processes and stronger oversight of 3PL operations.
• Define the company’s core operational KPIs and reporting cadence.
• Identify opportunities to reduce COGS and negotiate improved supplier pricing and payment terms.
• Improve production planning and reduce manufacturing lead times.
• Work with the customer support team to identify and reduce returns and chargebacks.
• Audit agency and software expenses and implement cost-saving measures.
• Establish a scalable operational structure with clear ownership, SOPs, and accountability.