Product manager (Bonus and Gamification)

Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region and are now taking their success worldwide.

We are currently looking for a Bonus & Gamification Product Manager.

📋 Key responsibilities and your contribution:

• Own and develop the gamification product strategy across multiple brands and GEOs.

• Design, launch, and optimize gamification mechanics aligned with business and product goals, including tournaments, missions, challenges, lotteries, loyalty programs, prize drops, wheels, and loot boxes.

• Build and manage the Gamification & LiveOps calendar, aligned with Acquisition, CRM, and Retention strategies.

• Adapt mechanics, rewards, thresholds, and campaign frequency to specific GEOs and player segments.

• Measure gamification performance end-to-end, including engagement, activation, retention, revenue, incremental impact, and ROI.

• Design and run A/B tests and holdout/control-group experiments to continuously improve campaign effectiveness.

• Identify underperforming mechanics and make data-driven decisions on optimization, redesign, or discontinuation.

• Work cross-functionally with Product, Casino, Sportsbook, CRM/Retention, VIP, Analytics, and Engineering teams.

• Translate business and player needs into clear, prioritized product requirements and identify gaps in platform capabilities.

• Establish campaign setup, QA, measurement, and post-campaign analysis standards, documenting best practices and processes.

📚 Your qualifications:

• 3+ years of experience in Gamification, LiveOps, CRM, Retention, or Product roles within iGaming.

• Hands-on experience designing, configuring, and launching casino gamification mechanics such as tournaments, missions, challenges, lotteries, loyalty programs, prize drops, wheels, and loot boxes.

• Strong understanding of bonus structures, wagering requirements, tournament logic, loyalty progression, player engagement, and retention mechanics.

• Strong analytical skills with the ability to independently evaluate gamification performance and ROI.

• Experience measuring incremental impact using control/holdout groups.

• Proven experience managing campaigns end-to-end, from concept and setup through launch, analysis, and optimization.

• Strong understanding of iGaming product and business metrics.

• Ability to work effectively in cross-functional teams and translate business/player needs into clear product requirements.

➕ Nice to have:

• Experience with A/B testing of promotional mechanics and campaigns.

• Experience working across multiple brands and GEOs.

• Understanding of Tier 3 markets and player behavior.

• Experience working directly with casino game providers.

• Experience building or improving gamification products/platforms, rather than managing campaigns only.

• Experience establishing gamification processes, standards, and reporting from scratch.

Benefits:

⭐ Time Off & Recovery: 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off according to company policy.

⭐ Health & Wellness: A flexible Benefits cafeteria that allows you to choose the perks that fit you best, with options including medical support, regular check-ups, mental health services, or gym access.

⭐ Education & Development: Internal and external training, industry events, language courses, and professional service subscriptions.

⭐ Workspace & Tech: All necessary corporate equipment provided, the flexibility to work fully remotely, and premium digital tools to enhance performance (e.g., AI tools, ChatGPT Plus).

⭐ Work Environment & Perks: Holiday bonuses, gifts for special occasions, paid business trips, and team events.

Originally posted on Himalayas