Practice Lead MarTech
VML/WPP Enterprise Solutions · Paris, France
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<div class="content-intro"><h4><strong>Who We Are</strong></h4>
<p>WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.</p></div><p><span data-contrast="none">Dans un contexte de transformation profonde du triptyque marketing / vente / services par la technologie et l'IA, WPP Enterprise Solutions renforce son pôle d'expertise Martech pour accompagner les grandes marques françaises et internationales dans leur transition vers des organisations data-driven et customer-centric.</span><span data-ccp-props="{"335559738":60,"335559739":60}"> </span></p>
<p><span data-contrast="none">Le ou la Lead Practice Martech est un acteur clé de cette transformation. Il ou elle a pour mission de faire de la practice un levier de croissance et de différenciation pour WPP Enterprise Solutions et pour l'ensemble du groupe WPP, en s'appuyant sur un écosystème technologique de premier plan (Adobe, Braze, Imagino, Bloomreach, Salesforce…) et sur un réseau de talents experts en France, au Maroc et à l'international.</span><span data-ccp-props="{"335559738":60,"335559739":60}"> </span></p>
<p><strong><span data-ccp-props="{"335559738":60,"335559739":60}">Vos missions</span></strong></p>
<p><strong><span data-ccp-props="{"335559738":60,"335559739":60}">Business & Client</span></strong></p>
<ul>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Assurer le go-to-market de l'offre Martech en lien avec les partenaires technologiques (Braze, Imagino, Adobe, Bloomreach…)</span></li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Développer le portefeuille clients et les comptes à potentiel multi-expertises</li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Contribuer aux réponses stratégiques et aux dossiers clés</li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Piloter la marge brute vendue et le P&L de la practice</li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Construire des offres packagées et des modèles innovants (freemium, agents IA, BAV data)</li>
</ul>
<p><strong><span data-contrast="none">Management</span></strong></p>
<ul>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">Diriger et fédérer une équipe de 50 collaborateurs en France et au Maroc</span></li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Assurer la montée en compétences, l'engagement et la rétention des talents</li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Animer le codir de la practice et piloter la performance collective</li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Connecter l'équipe aux réseaux de talents internationaux VML & WPP</li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-ccp-props="{"335559738":50,"335559739":50}"><span class="NormalTextRun SCXW128372763 BCX8">Développer des modèles d'organisation agiles et </span><span class="NormalTextRun SCXW128372763 BCX8">innovants (équipages, PO mutualisés)</span> </span></li>
</ul>
<p><strong><span data-ccp-props="{"335559738":50,"335559739":50}">Thought Leadership</span></strong></p>
<ul>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1"><span data-contrast="none">Incarner l'expertise Martech sur le marché français (prises de parole, événements, publications)</span></li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1">Produire benchmarks, études et contenus de référence (LinkedIn, articles, tribunes)</li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1">Intervenir en top2top auprès des CxO clients et prospects</li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1">Organiser et animer des événements CX <span class="TextRun SCXW204970267 BCX8" lang="FR-FR" data-contrast="none"><span class="NormalTextRun SCXW204970267 BCX8">de référence (2 par an)</span></span></li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1"><span class="NormalTextRun SCXW70485570 BCX8">Représenter VML Consulting dans les </span><span class="NormalTextRun SCXW70485570 BCX8">instances</span><span class="NormalTextRun SCXW70485570 BCX8"> partenaires et les cercles d'influence</span></li>
</ul>
<p><strong><span class="NormalTextRun SCXW70485570 BCX8">Profil recherché</span></strong></p>
<ul>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="24" data-aria-level="1"><span data-contrast="none">10 ans minimum d'expérience en Martech, CRM ou Digital Marketing Technology</span></li>
<li style="font-weight: bold;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="24" data-aria-level="1"><strong>Solide expertise technique des plateformes Martech (CDP, Marketing Automation, Personalisation, Analytics)</strong></li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="24" data-aria-level="1">Expérience avérée dans un rôle alliant business development et delivery client</li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="24" data-aria-level="1">Expérience du management d'équipes pluriculturelles et multisites (idéalement France + offshore)</li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="24" data-aria-level="1">La connaissance du marché des agences conseil ou des ESN est un vrai plus<span data-ccp-props="{"335559738":60,"335559739":60}"> </span></li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="29" data-aria-level="1"><span data-contrast="none">Approche data-driven et orientation résultats</span></li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="29" data-aria-level="1"><span data-contrast="none"><span class="TextRun SCXW101031758 BCX8" lang="FR-FR" data-contrast="none"><span class="NormalTextRun SCXW101031758 BCX8">Capacité à faire le pont entre business et technologie</span></span><span class="EOP Selected SCXW101031758 BCX8" data-ccp-props="{"335559738":50,"335559739":50}"> </span></span></li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="29" data-aria-level="1"><span data-contrast="none"><span class="NormalTextRun SCXW232399651 BCX8">Maîtrise du go-to-</span><span class="NormalTextRun SpellingErrorV2Themed SCXW232399651 BCX8">market</span><span class="NormalTextRun SCXW232399651 BCX8"> et de la vente conseil</span></span></li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="29" data-aria-level="1"><span data-contrast="none"><span class="TextRun SCXW252503114 BCX8" lang="FR-FR" data-contrast="none"><span class="NormalTextRun SCXW252503114 BCX8">Vision offre et ingénierie de solutions</span></span><span class="EOP Selected SCXW252503114 BCX8" data-ccp-props="{"335559738":50,"335559739":50}"> </span></span></li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="29" data-aria-level="1"><span data-contrast="none">Leadership inspirant & fédérateur</span></li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="29" data-aria-level="1"><span data-contrast="none"><span class="TextRun SCXW223038945 BCX8" lang="FR-FR" data-contrast="none"><span class="NormalTextRun SCXW223038945 BCX8">Sens commercial et aptitudes relationnelles fortes</span></span><span class="EOP Selected SCXW223038945 BCX8" data-ccp-props="{"335559738":50,"335559739":50}"> </span></span></li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="29" data-aria-level="1"><span data-contrast="none"><span class="TextRun SCXW267831067 BCX8" lang="FR-FR" data-contrast="none"><span class="NormalTextRun SCXW267831067 BCX8">Aisance en environnement matriciel et international</span></span><span class="EOP Selected SCXW267831067 BCX8" data-ccp-props="{"335559738":50,"335559739":50}"> </span></span></li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="29" data-aria-level="1"><span data-contrast="none"><span class="TextRun SCXW48294436 BCX8" lang="FR-FR" data-contrast="none"><span class="NormalTextRun SCXW48294436 BCX8">Orientation impact et transformation</span></span><span class="EOP Selected SCXW48294436 BCX8" data-ccp-props="{"335559738":50,"335559739":50}"> </span></span></li>
<li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":600,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="24" data-aria-level="1"><span data-ccp-props="{"335559738":60,"335559739":60}">Bilingue anglais</span></li>
</ul>
<p><span data-ccp-props="{"335559738":60,"335559739":60}">Si vous vous reconnaissez dans ce profil, postulez !</span></p>
<p><span data-ccp-props="{"335559738":60,"335559739":60}">#LI-EMEA</span></p>
<p> </p><div class="content-conclusion"><h4><strong>About WPP</strong></h4>
<p class="p1">WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="http://wpp.com/"><span class="s1">WPP.com</span></a><span class="s2">.</span></p>
<p><span class="normaltextrun"><span lang="EN-GB">WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB"> </span></span></p>
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