Social Media Lead - SportyTV & Sports Media Brands

<h2><strong>About Sporty Group</strong></h2> <p>Sporty Group is a global sports entertainment company, home to leading brands like <strong>SportyBet</strong>, <strong>Football.com</strong> and <strong>SportyTV</strong>. We operate at the intersection of <strong>sports, content, community and technology</strong>, building products and media experiences that connect fans with the moments that matter.</p> <p>Our media brands, led by <strong>SportyTV</strong>, bring fans closer to the game through highlights, stories, analysis, personalities and football culture, across every major social platform.</p> <h2><strong>Role Overview</strong></h2> <p>We’re looking for a <strong>Social Media Lead</strong> to drive social strategy and coordinate the social team behind <strong>SportyTV and our sports media brands</strong>. This role combines <strong>team leadership</strong>, a <strong>sports journalism mindset</strong> and <strong>strong editorial judgement</strong> to make our channels a go-to destination for football fans.</p> <p>You’ll set the editorial direction, run day-to-day publishing operations, and lead a team of social media managers, community managers and content creators, making sure our output is <strong>fast, accurate, engaging and built for growth</strong>.</p> <p>You’ll work closely with <strong>Content, Video/Production, Design, Brand, Marketing, Partnerships, BI and Country teams</strong>, and report to the Social Media Director.</p> <h2><strong>Key Responsibilities</strong></h2> <h3><strong>Team Leadership &amp; Coordination</strong></h3> <ul> <li>Lead, coordinate and develop a team of social media managers, community managers and content creators across SportyTV and our media brands.</li> <li>Set priorities, assign coverage and run workflows and shift planning for match days, live events and breaking news.</li> <li>Give clear feedback, run regular editorial meetings and raise the team’s creative and editorial standards.</li> <li>Build scalable processes (calendars, briefs, approval flows, playbooks) that keep the team fast and consistent.</li> </ul> <h3><strong>Editorial Strategy &amp; Sports Coverage</strong></h3> <ul> <li>Define and execute the social and editorial strategy for <strong>SportyTV and Football.com</strong>, aligned with global brand guidelines and business priorities.</li> <li>Own the editorial calendar around major football and sports moments (EPL, UCL, LaLiga, AFCON, World Cup, transfer windows, etc.).</li> <li>Apply a journalistic approach to social: newsworthiness, storytelling, fact-checking, source verification and speed without sacrificing accuracy.</li> <li>Lead real-time and reactive coverage of match days, breaking news, transfers, controversies and trending moments.</li> </ul> <h3><strong>Content &amp; Formats</strong></h3> <ul> <li>Oversee content across Instagram, TikTok, X, Facebook, YouTube (incl. Shorts), LinkedIn and Telegram.</li> <li>Develop and scale repeatable content series and franchises: highlights-led narratives, analysis, interviews, explainers, football culture and personality-led formats.</li> <li>Work with video, production and design teams to deliver platform-native content with strong hooks and retention.</li> <li>Ensure tone of voice, quality and brand consistency across all channels.</li> </ul> <h3><strong>Community &amp; Audience Growth</strong></h3> <ul> <li>Drive follower growth, engagement and watch time across SportyTV and media brand channels.</li> <li>Oversee community management: comments, DMs, moderation, sentiment monitoring and escalation of sensitive issues.</li> <li>Spot local relevance opportunities across our key markets and global football audiences.</li> </ul> <h3><strong>Talent, Creators &amp; Partnerships</strong></h3> <ul> <li>Work with presenters, journalists, pundits, creators and sports personalities to grow reach and credibility.</li> <li>Support partnerships, rights-holder relationships and co-branded activations with clubs, leagues and media partners.</li> <li>Coordinate with marketing teams on organic and paid amplification.</li> </ul> <h3><strong>Reporting &amp; Performance</strong></h3> <ul> <li>Track KPIs: reach, views, watch time, engagement, follower growth, retention and sentiment.</li> <li>Deliver weekly/monthly reporting with clear insights and next actions for the team and leadership.</li> <li>Run testing frameworks to improve formats, hooks, timing and distribution.</li> </ul> <h2><strong>Requirements</strong></h2> <ul> <li><strong>5+ years</strong> of experience in social media, with at least <strong>2 years coordinating or leading social media teams</strong>.</li> <li>Background in <strong>sports journalism, sports media or a sports newsroom</strong> (degree in Journalism or Communications is a plus).</li> <li>Proven experience running social channels for <strong>sports media brands, publishers, broadcasters, clubs or leagues</strong>.</li> <li>Deep football and sports knowledge, with a strong news sense and love for the game.</li> <li><strong>Excellent English (C1/C2 or native)</strong>: you’ll write, edit and approve content in English and it’s our main working language. Spanish or other languages are a plus.</li> <li>Strong editorial judgement: accuracy, fact-checking, tone and handling sensitive stories.</li> <li>Excellent platform instincts across TikTok, Instagram, X, YouTube and Facebook, and a good understanding of video-first content.</li> <li>Confident using analytics and social listening tools to guide decisions.</li> <li>Strong organisation, stakeholder management and the ability to lead a team in a fast-paced, high-output environment.</li> </ul> <h3><strong>Nice to have</strong></h3> <ul> <li>Experience with live coverage of major tournaments.</li> <li>Experience working with audiences in Africa, Latin America or other international markets.</li> <li>Hands-on video editing or production experience.</li> </ul> <div id="message-list_1765290593.382699" class="c-virtual_list__item" data-qa="virtual-list-item" data-item-key="1765290593.382699"> <div class="c-message_kit__background p-message_pane_message__message c-message_kit__message" data-qa="message_container" data-qa-unprocessed="false" data-qa-placeholder="false"> <div class="c-message_kit__hover" data-qa-hover="true"> <div class="c-message_kit__actions c-message_kit__actions--default"> <div class="c-message_kit__gutter"> <div class="c-message_kit__gutter__right" data-qa="message_content"> <div class="c-message_kit__blocks c-message_kit__blocks--rich_text"> <div class="c-message__message_blocks c-message__message_blocks--rich_text" data-qa="message-text"> <div class="p-block_kit_renderer" data-qa="block-kit-renderer"> <div class="p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first"> <div class="p-rich_text_block"> <p class="p-rich_text_section">If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>