Product Lead, Growth Platform

<div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="JAF7dFJcWoUusRx7RKkuM14BsYc" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-OqGZdUPi6oJlXzxlmNiu3gAmsVg"> <div data-page-id="V6OedkjJzouK9jxNIfuuhjt9sDc" data-docx-has-block-data="false"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div data-page-id="JAF7dFJcWoUusRx7RKkuM14BsYc" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-OqGZdUPi6oJlXzxlmNiu3gAmsVg"><em>OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.<br><br></em></div> </div> <h2 class="heading-2 ace-line old-record-id-doxuslsyQOGHoiYb47TiA1n51Th"><strong>Who We Are</strong></h2> <div class="ace-line ace-line old-record-id-doxustOiFVk8C3Uy4rotl5Nem5f"> <div data-page-id="PNNZdiw4Yo1ZOmx8btbucw8qsLG" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-Q479dQIlZozY6cxcPNFuoY1rsxe"> <div class="rich-text-paragraph" data-eleid="27"> <div class="ace-line ace-line old-record-id-RKOAdw3kVoh5EQxcr2juP3i0sTb"> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.</div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">&nbsp;</div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.&nbsp;</div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">&nbsp;</div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">Across our multiple offices globally, we are united by our core principles: <em>We Before Me</em>, <em>Do the Right Thing</em>, and <em>Get Things Done</em>. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.<br><br> <div data-page-id="Kpucdjv7JoAcSZxSf7PuRl5Yscb" data-lark-html-role="root" data-docx-has-block-data="false"> <div class=" old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.</div> </div> </div> </div> </div> </div> </div> </div> <div class="ace-line ace-line old-record-id-doxusq2WnfR822THsuqUosdSzFu">&nbsp;</div> <h2 class="heading-2 ace-line old-record-id-doxus9qcafz8J9vhi3nwZgrckWg"><strong>About The Opportunity</strong></h2> <div data-page-id="B74Jd70mZoqc5sxbxnAlhhLWgqc" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-M3P5dkqaro652Rx4k37l43j6g40">Our mission is to drive user growth and engagement across global markets by building a scalable growth platform — the shared campaign engine, task and incentive systems, loyalty programs, and ToB operational tooling that power growth for every business line at OKX — and by unlocking acquisition through diversified channels including SEO, ASO, affiliate, referral, and paid.</div> <div class="ace-line ace-line old-record-id-Ag6vdpssHoPbUExrtwKl4V7Fglh">As the Growth Platform Product Lead, you will own the product vision and roadmap for our growth middle-platform, lead a team of product managers, and act as the central partner to business, channel, and regional stakeholders who rely on the platform to hit their growth targets. This is a leadership role for someone who has built growth infrastructure at scale and knows how to turn a fragmented set of campaign tools into a unified, self-serve growth system.<br><br></div> </div> <h2 class="heading-2 ace-line old-record-id-doxushHxPgvpIV0pJrijghkWDWe"><strong>What You’ll Be Doing&nbsp;</strong></h2> <div data-page-id="B74Jd70mZoqc5sxbxnAlhhLWgqc" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-GXaldKVxxor8EaxuhKKlKhy0gqb"><strong>Own the Growth Platform Strategy</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-RgytdplGRom5Kjx9jlvltCtdg0c" data-list="bullet"> <div>Define the multi-year vision and roadmap for the growth middle-platform: campaign engine, task/mission system, rewards and incentive infrastructure, loyalty and tiering, user segmentation and targeting, and the ToB configuration and analytics layer that operators use daily.</div> </li> <li class="ace-line ace-line old-record-id-Pyw4dvUT7o87JtxekTIlde1qgGe" data-list="bullet"> <div>Set platform standards for reusability, configurability, and time-to-launch so that new growth activities can be shipped by business teams without bespoke engineering.</div> </li> <li class="ace-line ace-line old-record-id-BbVddKztZoAEUvxjMGKlttQdgsf" data-list="bullet"> <div>Balance platform investment against business-line requests, and make clear, well-communicated prioritization calls.</div> </li> </ul> <div class="ace-line ace-line old-record-id-UzrQdEGA5o7xgZxP690lMd8Zg0y"><strong>Build the Platform</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-EPWuddQCWoVtjZxaA92lha9JgXb" data-list="bullet"> <div>Lead the design and delivery of ToC growth products (campaigns, tasks, mega sales, loyalty) and the ToB capabilities behind them (campaign configuration, rules engine, budget and risk controls, reporting).</div> </li> <li class="ace-line ace-line old-record-id-XJnvdTWjfogsNUxGMVil2uRRgqb" data-list="bullet"> <div>Drive experimentation infrastructure and growth analytics so that every campaign is measurable, comparable, and optimizable.</div> </li> <li class="ace-line ace-line old-record-id-BltfdQL1Xoj7D1xiJ4Clj2nDgqd" data-list="bullet"> <div>Leverage AI tools and automation to shorten experimentation cycles, surface insights faster, and scale growth operations with fewer manual touchpoints.</div> </li> </ul> <div class="ace-line ace-line old-record-id-KaHzdsNsxoCLQsxMxIRlAst1gTe"><strong>Enable Channel Growth</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-OLNLdy3GQoltV4x4zGfl1vGvgFg" data-list="bullet"> <div>Partner with channel owners across SEO, ASO, referral, affiliate, and paid to translate channel-specific funnel needs into platform capabilities.</div> </li> <li class="ace-line ace-line old-record-id-P2zpdphaOo573fxBnNblH0NPgTd" data-list="bullet"> <div>Identify high-leverage channel opportunities and build the platform features that amplify channel performance across markets.</div> </li> </ul> <div class="ace-line ace-line old-record-id-DIy6d2LZFopdRRxMhMWlbnABg6e"><strong>Manage Stakeholders Across the Organization</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-A3B0df7haoWeNrxm2Del9Hntgug" data-list="bullet"> <div>Serve as the single point of accountability for the growth platform with Trading, Listing, Paid Ads, Content, Affiliate, Referral, regional growth teams, and risk/compliance.</div> </li> <li class="ace-line ace-line old-record-id-WDGgdZiGMoAec4x1Gv0ltMuYgZc" data-list="bullet"> <div>Establish intake, prioritization, and governance processes that keep dozens of concurrent stakeholders aligned and informed.</div> </li> <li class="ace-line ace-line old-record-id-XVRAdbstaoBQjPxad0RlwF7cgEf" data-list="bullet"> <div>Influence senior leadership on platform investment, trade-offs, and sequencing; resolve conflicts between business urgency and platform integrity.</div> </li> </ul> <div class="ace-line ace-line old-record-id-GCaxdg3seokeblx0BHklDHiBgKg"><strong>Lead and Grow the Team</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-KYJ5dQbo3oeTr6xBpZ2lIh5IgHy" data-list="bullet"> <div>Manage, coach, and develop a team of product managers; set clear goals, review work quality, and build a high-performance culture.</div> </li> <li class="ace-line ace-line old-record-id-MlYHddNNUolHffxWhgvlZuKVggg" data-list="bullet"> <div>Raise the bar on PM craft across the team: problem framing, data literacy, spec quality, and cross-functional execution.<br><br></div> </li> </ul> </div> <h2 class="heading-2 ace-line old-record-id-doxusWnZPeJsdMU53QGew90VQeh"><strong>What We Look For In You&nbsp;</strong></h2> <div data-page-id="B74Jd70mZoqc5sxbxnAlhhLWgqc" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-AxGHdmHiHoh1rLxWb3Qlzn3ogZg" data-list="bullet"> <div><strong>5+ years of product management experience</strong>, including <strong>2+ years managing product managers</strong> and owning a multi-quarter roadmap.</div> </li> <li class="ace-line ace-line old-record-id-KaF7dP3PcoohdbxSy1hl6HRLgpd" data-list="bullet"> <div><strong>Deep growth middle-platform experience</strong>: you have designed and shipped a campaign engine, task/mission system, incentive or rewards platform, loyalty program, or comparable shared growth infrastructure that served multiple business lines.</div> </li> <li class="ace-line ace-line old-record-id-XfPudLKnbojHFuxlyw8lrWlngeF" data-list="bullet"> <div><strong>Proven platform thinking</strong>: track record of consolidating scattered, one-off growth tools into a reusable, configurable, self-serve system, and of measuring the efficiency gains that resulted.</div> </li> <li class="ace-line ace-line old-record-id-GsSZdcTuLoexNTx0HrClrtmjgqf" data-list="bullet"> <div><strong>Exceptional stakeholder management</strong>: demonstrated ability to run intake and prioritization across many competing internal customers, manage up to executive leadership, and hold the line on platform trade-offs without losing partner trust.</div> </li> <li class="ace-line ace-line old-record-id-QZXAdg1H0oefRcxLvqUlprpOg9c" data-list="bullet"> <div><strong>Strong data and analytics fluency</strong>: comfortable defining campaign and platform metrics, reading experiment results, and using data to settle prioritization debates.</div> </li> <li class="ace-line ace-line old-record-id-CfbbdfUxDoMkTBxSczblh83hgzd" data-list="bullet"> <div><strong>Large-scale delivery</strong>: experience navigating complex cross-team dependencies in a fast-moving, global organization.</div> </li> <li class="ace-line ace-line old-record-id-QwwOdJ9zooY0fuxliQsleF4cg6d" data-list="bullet"> <div><strong>High learning velocity</strong>: able to rapidly internalize new domains — crypto, regional markets, new channels — and connect product, data, and market signals into actionable strategy.<br><br></div> </li> </ul> </div> <h2 class="heading-2 ace-line old-record-id-doxusWnZPeJsdMU53QGew90VQeh"><strong>Nice-To-Haves&nbsp;</strong></h2> <div data-page-id="B74Jd70mZoqc5sxbxnAlhhLWgqc" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-NsXwdf6EEoNcoNxCYvQlN1lAgRb" data-list="bullet"> <div>Experience in crypto, fintech, or other regulated consumer products where growth mechanics must satisfy risk and compliance constraints.</div> </li> <li class="ace-line ace-line old-record-id-R68gdmLc7oaMiNx8xE1l61YngwC" data-list="bullet"> <div>Hands-on experience with SEO and/or ASO strategy, including keyword optimization, app store listing optimization, and organic growth levers.</div> </li> <li class="ace-line ace-line old-record-id-SBrzdpJQRo9RfXxalXvlDKYsgmO" data-list="bullet"> <div>Experience building ToB operational platforms or internal tooling used by non-technical operators at scale.</div> </li> <li class="ace-line ace-line old-record-id-VRPSdV7bdoa72ixsLWplSY54gKf" data-list="bullet"> <div>Experience applying AI/LLM tooling to growth operations, analytics, or PM workflows.<br><br></div> </li> </ul> </div> <h2><strong>Perks &amp; Benefits&nbsp;</strong></h2> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-Gb04dtjtMoHmldxfAjXuI6P4snC" data-list="bullet"> <div>Competitive total compensation package</div> </li> <li class="ace-line ace-line old-record-id-Gb04dtjtMoHmldxfAjXuI6P4snC" data-list="bullet">L&amp;D programs and education subsidy for employees' growth and development</li> <li class="ace-line ace-line old-record-id-doxusfCPfNQIPMLDddcFHLcCJRC" data-list="bullet"> <div>Various team building programs and company events</div> </li> <li class="ace-line ace-line old-record-id-doxusfCPfNQIPMLDddcFHLcCJRC" data-list="bullet">Wellness and meal allowances</li> <li class="ace-line ace-line old-record-id-doxusfCPfNQIPMLDddcFHLcCJRC" data-list="bullet">Comprehensive healthcare schemes for employees and dependants</li> <li class="ace-line ace-line old-record-id-doxusfCPfNQIPMLDddcFHLcCJRC" data-list="bullet">More that we love to tell you along the process!</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="content-conclusion"><div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only"><span class="text-only" data-eleid="6">Notice:<br></span></span></span> <div data-lark-html-role="root"><span class="text-only" data-eleid="26"><span class="text-only">All official </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only"> vacancies are published on this website.</span></span> <span class="text-only" data-eleid="28"><span class="text-only">While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. </span></span><strong><span class="text-only" data-eleid="29"><span class="text-only">If in doubt, please apply directly through our official careers website.</span></span></strong></div> </div> <div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only">Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to&nbsp;</span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only">'s </span></span><a class="link rich-text-anchor __anchor-intercept-flag__ text-content-link" href="https://www.okx.com/en-eu/help/okx-candidate-privacy-notice" target="_blank" data-eleid="19" data-lark-is-custom="true" data-lark-link="true">Candidate Privacy Notice</a><span class="text-only" data-eleid="20"><span class="text-only">.</span></span></div></div>