Sr. User Acquisition Manager (Remote)

<p><span style="font-family: helvetica, arial, sans-serif;"><strong>Who We Are (<a href="http://www.modemobile.com/" target="_blank">Mode.Inc</a>)</strong></span></p> <p>Mode is a fast-growing technology company building businesses at the intersection of AI, data, mobile apps, and digital experiences. Our portfolio of mobile apps and digital products reaches 100M+ monthly active users across a global audience. We continue to accelerate growth through product innovation, strategic acquisitions, and emerging business opportunities.</p> <p>Mode was recognized by Deloitte as the <strong>#1 fastest-growing software company in North America</strong> on the 2023 Technology Fast 500. Today, we are building our next phase of growth, including expanding Mode's AI and data business and developing direct relationships with companies that can benefit from the data and capabilities we have built.</p> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>Our Team and Culture Drive Our Success</strong></span></p> <p><span style="font-weight: 400; font-family: helvetica, arial, sans-serif;">Our team is the heart of our culture.&nbsp; We value innovation, collaboration, and curiosity, with a passion for getting things done.&nbsp; We strive to hire and cultivate the best team members and foster a culture of open communication and transparency.&nbsp; We are driven and hard-working but also committed to having fun along the way.&nbsp; We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company’s success.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;"><span style="font-weight: 400;">You can read more about our team and how we work </span><a href="https://www.modemobile.com/team" target="_blank">here</a>.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>The Role</strong></span></p> <p>We're looking for a strategic, performance-driven Senior User Acquisition Manager to help own UA and growth strategy for our Rewarded Traffic vertical, working alongside our current UA Manager on the Mode Earn App, and supporting new rewarded app launches as they come to market. Rewarded apps require balancing two-sided performance — acquiring users profitably for Mode Mobile while keeping the partner side of the network (rewarded ad network partners, offer supply, advertiser demand) healthy. You'll own paid UA strategy end-to-end, partner directly with rewarded network partners, and represent UA in cross-functional planning as one of the most senior individual contributors on the team. This is an individual contributor role reporting to the Director of UA &amp; Growth.</p> <p><strong>Who You Are and What You'll Do</strong></p> <ul> <li>Help own UA strategy &amp; execution for Rewarded Traffic, working alongside our User Acquisition Manager on the Mode Earn App, across Meta, Google UAC, TikTok, programmatic DSPs, and rewarded ad networks</li> <li>Support new rewarded app launches within the portfolio, standing up UA strategy and measurement from day one</li> <li>Manage two-sided performance, balancing user-side acquisition economics (CPI/CPA, Net ROAS, payback) against network-side health (partner yield, fill rate, advertiser demand)</li> <li>Partner directly with rewarded network partners on deal structuring, inventory, and performance troubleshooting</li> <li>Lead measurement and reporting for the rewarded portfolio, including Net ROAS/payback modeling in partnership with analytics</li> <li>Identify and pilot new rewarded growth channels and partnerships</li> <li>Represent the rewarded traffic vertical in cross-functional and leadership planning</li> </ul> <p><strong>What You Bring to the Team</strong></p> <ul> <li>4+ years of hands-on mobile UA experience with seven-figure monthly budgets</li> <li>Prior experience with rewarded app traffic, and/or a strong understanding of two-sided marketplace dynamics</li> <li>Proven ability to manage two-sided performance, not just acquisition cost, but partner/network health as well</li> <li>Strong analytical skills, fluent in Excel/Sheets, and tools like Mixpanel, Singular, and Looker/Tableau</li> <li>AI-native. Goes beyond prompting for quick answers; comfortable building and iterating on AI-driven workflows or agents to scale analysis, reporting, and testing</li> <li>Experience with MMPs and performance marketing attribution, especially incrementality and Net ROAS thinking</li> <li>Self-starter and strong communicator, comfortable representing the UA point of view directly with external partners and internal leadership</li> </ul> <p><strong>Personal Attributes</strong></p> <ul> <li><strong>Creative:</strong> A visionary thinker with the ability to develop innovative ideas that align with business goals and resonate with the target audience.</li> <li><strong>Efficient:</strong> Ability to work strategically and efficiently, optimizing resources to deliver high-quality work within tight deadlines.</li> <li><strong>Adaptable:</strong> Comfortable working in a fast-paced, remote, and iterative environment.</li> <li><strong>Analytical:</strong> Passion for turning data into insight and insight into growth.</li> <li><strong>Collaborative:</strong> Energized by working with creative, product, and data teams.</li> <li>Alignment with our core values: <ul> <li>​​<span style="text-decoration: underline;">Accountable</span>: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement.</li> <li><span style="text-decoration: underline;">Action-driven</span>: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact.&nbsp; You take initiative, roll up your sleeves, and get things done.</li> <li><span style="text-decoration: underline;">Caring</span>: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment.</li> <li><span style="text-decoration: underline;">Curious</span>: You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better.&nbsp; You're a lifelong learner with a thirst for knowledge and a constant desire to improve.</li> <li><span style="text-decoration: underline;">Thorough</span>: Your work is thoughtful, impactful, timely, accurate, and complete.&nbsp; You pay attention to detail, are meticulous, and ensure quality work and compliance.</li> </ul> </li> </ul> <p>This role requires prior rewarded-app or two-sided marketplace experience to balance user-side and partner-side performance without sacrificing either.</p> <p><strong>We Believe in the Following Workplace Norms</strong></p> <ul> <li>Allow OKRs to Guide Us</li> <li>Assume Positive Intent</li> <li>Agree to Disagree &amp; Commit</li> <li>Set New Precedents</li> <li>Accomplish More with Less</li> <li>Hold Yourself &amp; Others to High Standards</li> <li>Speak Up</li> <li>Be Resourceful</li> <li>Follow the 80/20 Rule</li> </ul> <p><strong>What We Are Offering</strong></p> <ul> <li>We are a 100% remote-first, global company.</li> <li>A competitive compensation package.</li> <li>We offer generous perks &amp; benefits to team members.&nbsp;</li> <li>Participation in the Company's equity plan (for full-time team members).</li> <li>We provide individual bonuses in accordance with our Company Bonus Program.</li> <li>Work with energetic, passionate, and results-driven people.</li> <li>Celebrate team members' personal and work milestones.</li> <li>Remote social activities, including virtual coffee buddies.&nbsp;</li> <li>Bonusly - We use<a href="http://bonus.ly/"> </a>Bonusly as a way to recognize and reward team members for their hard work and commitment.</li> <li>Weekly Wednesday Get Stuff Done Days (No Meetings).</li> <li>Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).</li> </ul> <p><strong>If we just described you and your perfect role, we'd love to talk with you.&nbsp; We have a lot to accomplish this year and look forward to making headway and creating success together!</strong></p> <p><em>Mode.Inc does not accept/pay fees for unsolicited resumes from third-party agencies/vendors.</em></p> <p>Our company is an Equal Employment Opportunity (EEO) employer. We are committed to providing a work environment free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and strive to create an inclusive environment for all team members.</p>