National Field Marketing Manager

<div class="content-intro"><p>We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!</p></div><h2><span style="font-family: arial, helvetica, sans-serif;">About the role</span></h2> <p>Grüns built its name online. This role builds the other half: a physical presence in people’s lives, with branded vehicles and ambassadors, that’s as measured and repeatable as our digital marketing. We’re launching our first multi-vehicle pilot in early 2027 with plans to scale nationally, and you’ll own it, then build the team that runs it. Buying a vehicle is the easy part. The real job is the system that keeps every vehicle and every person deployed so we stay top of mind for new consumers.&nbsp;</p> <p><strong>This role is part of our remote HQ!</strong> We have a fully remote, high-trust work environment, and we come together twice a year for amazing off-sites where we can connect IRL. This role also requires extensive travel (approximately 30-40%) and a valid U.S. driver’s license.</p> <h2><span style="font-family: arial, helvetica, sans-serif;">In this role, you will:</span></h2> <ul> <li>Build our field marketing function from scratch: strategy, budget, monthly scorecard and reporting</li> <li>Run our branded vehicle fleet day to day, deploying every vehicle and ambassador against the market and cultural calendar, and own the fleet vendor relationship</li> <li>Own the annual sampling-volume target and per-market floors, and deliver the majority of our hand-to-hand sampling</li> <li>Pick priority markets on headroom, traction and density, and build the national relationship map (venues, universities, gyms, regional chains, local media) proactively</li> <li>Tap into the local culture of every market: know what moves our priority consumer, where they run, sweat, work and gather, and show up in their daily lives with small, quick-hit activations and community moments, using the fleet and ambassador teams to keep Grüns present between the big ones</li> <li>Capture conversion on every activation (QR, NFC, promo codes) and show how many sampled people become new customers, and at what cost compared with paid</li> <li>Build the grassroots and retail sampling layers, audit in-store execution with Sales, and hand qualified leads to Biz Dev</li> <li>Manage our field partners and ambassador network today, and build the in-house regional team that takes it over as we scale</li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif;">We're looking for someone who:</span></h2> <ul> <li>Has 5+ years in field, experiential or grassroots marketing, ideally in CPG, food, beverage or wellness</li> <li>Has owned a program’s budget and reporting, and knows their cost per sample or lead</li> <li>Builds the KPI dashboard before running the activation, and holds sampling to the same funnel discipline as paid media</li> <li>Lives in spreadsheets or BI tools, and is as comfortable in scheduling, routing and vendor management as in creative execution</li> <li>Has managed people, or is clearly ready to, including part-time, junior-heavy teams</li> <li>Bonus: has scaled a fleet or street-team program, or knows fleet and telematics tools</li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif;">Approach to the role:</span></h2> <ul> <li>Designs the system once instead of firefighting the same problem every month</li> <li>Treats idle vehicles and idle people as a problem to solve, not a cost to accept</li> <li>Picks markets on headroom and traction, not convenience</li> <li>Gets in the truck: as happy breaking down boxes as building the scorecard</li> <li>Builds for the small team of today and the bigger one of tomorrow</li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif;">Compensation &amp; Benefits:</span></h2> <p data-start="4181" data-end="4598">At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is <strong>$110,000 - $130,000 plus bonus </strong>depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.</p><div class="content-conclusion"><p><strong>A bit about us...</strong></p> <p>At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.</p> <p>Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.</p> <p>So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.</p> <p>&nbsp;</p> <p><strong>What we care about...</strong></p> <p><strong>Be the Best:&nbsp;</strong>We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation.</p> <p><strong>Own It:&nbsp;</strong>We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners.</p> <p><strong>Drive Impact, Urgently:&nbsp;</strong>We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most.</p> <p>&nbsp;</p> <p><strong data-stringify-type="bold">Compensation &amp; Perks:</strong></p> <p>For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.</p> <p>Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns, and a few more perks centered around health and well-being that we can't wait to tell you about!</p></div>