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<p style="padding-left: 40px;"><em>Looking for someone who knows that PPC doesn't stand for 'Pretty Please Click' but can make people do exactly that!</em></p>
<div>We're seeking a results-driven Senior PPC Specialist to join our client's digital marketing team. You'll develop and execute high-performance paid search and social campaigns in this role that drive measurable business outcomes. You'll be responsible for strategy development, campaign optimization, data analysis, and cross-functional collaboration to achieve our marketing objectives.<br><br></div>
<div><strong><br>Key Responsibilities</strong></div>
<ul>
<li>
<p class="whitespace-normal"><strong>Strategy & Planning</strong></p>
<ul class="[&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7">
<li class="whitespace-normal break-words">Build full-funnel paid search and social strategies aligned with pipeline, CAC, and LTV targets</li>
<li class="whitespace-normal break-words">Size opportunities and forecast ROI for campaign initiatives</li>
<li class="whitespace-normal break-words">Create effective account structures and roadmaps for performance improvement</li>
</ul>
<p class="whitespace-normal"><strong>Execution & Optimization</strong></p>
<ul class="[&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7">
<li class="whitespace-normal break-words">Launch, monitor, and A/B test campaigns across Google, Microsoft, and emerging platforms</li>
<li class="whitespace-normal break-words">Drive continuous improvement in CTR, CVR, ROAS, and impression share</li>
<li class="whitespace-normal break-words">Optimize budget allocation and implement new platform features</li>
</ul>
<p class="whitespace-normal"><strong>Analysis & Insight (about 15% of your time)</strong></p>
<ul class="[&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7">
<li class="whitespace-normal break-words">Use GA4 and Looker to identify performance trends and actionable insights</li>
<li class="whitespace-normal break-words">Translate complex data into compelling narratives for senior leadership</li>
<li class="whitespace-normal break-words">Develop reporting that highlights key metrics and opportunities</li>
</ul>
<p class="whitespace-normal"><strong>Collaboration & Innovation (about 10% of your time)</strong></p>
<ul class="[&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7">
<li class="whitespace-normal break-words">Partner with Creative on ad copy and visual concepts</li>
<li class="whitespace-normal break-words">Coach junior team members on PPC best practices</li>
<li class="whitespace-normal break-words">Recommend new tools, betas, and channels worth piloting</li>
</ul>
</li>
</ul>
<div><strong><br>Qualifications</strong></div>
<ul>
<li class="whitespace-normal break-words">2-5+ years of hands-on experience managing Google Ads campaigns (Search, Shopping, P-Max) and Google Tag Manager</li>
<li class="whitespace-normal break-words">Demonstrated proficiency with bid automation strategies (Target ROAS, tCPA), audience segmentation, and feed management</li>
<li class="whitespace-normal break-words">Proven track record of meeting or exceeding aggressive CAC, ROAS, or revenue goals in both B2B and B2C environments</li>
<li class="whitespace-normal break-words">Strong analytical capabilities with expertise in Excel, Looker/Power BI, and performance analysis</li>
<li class="whitespace-normal break-words">Growth mindset with a commitment to iteration, documentation, and knowledge sharing</li>
<li class="whitespace-normal break-words">Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders</li>
<li class="whitespace-normal break-words">Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)</li>
</ul>
<div><strong><br>Bonus Skills</strong></div>
<ul>
<li class="whitespace-normal break-words">Experience managing paid social campaigns across multiple platforms (LinkedIn, Meta, TikTok, Reddit)</li>
<li class="whitespace-normal break-words">Proficiency with Microsoft Advertising platform and strategies</li>
<li class="whitespace-normal break-words">Technical capabilities with scripting languages (Google Ads Scripts, SQL, Python)</li>
<li class="whitespace-normal break-words">Experience with marketing automation platforms and CRM integration</li>
<li class="whitespace-normal break-words">Industry certifications (Google Ads, Analytics, Meta Blueprint, etc.)</li>
</ul>
<div><strong><br>What We Offer</strong></div>
<ul>
<li>Collaborative and innovative work environment</li>
<li>Opportunity to work with diverse clients</li>
<li>Work methodology that involves not letting clients take command of the creative process (rare, huh?)</li>
<li>Career advancement pathways</li>
</ul>
<p>If you meet these qualifications and are ready to contribute your expertise to a dynamic team, we encourage you to apply! </p>
<p> </p>