DTC Growth Strategist

<h1>DTC GROWTH STRATEGIST</h1> <p><em>A DTC Growth Strategist at CTC drives profitable growth for clients by translating raw financial data into precise marketing maneuvers. You will guide clients and teammates with clear financial models, diagnostic reviews, and actionable recommendations, ensuring every marketing dollar is understood through the lens of profit.&nbsp;</em></p> <p><em>When results deviate from plan, you’ll take ownership in diagnosing the issue, adjusting forecasts, and optimizing within the meta account in order to restore profitable growth. Above all, you are the financial steward of your accounts—trusted to bring clarity, accuracy, and solutions that align business goals with sustainable outcomes.</em></p> <h1>&nbsp;</h1> <h2><strong>WHAT WE LOOK FOR</strong></h2> <p><strong>This place isn’t for everyone, but it might be for you if…</strong></p> <h1>&nbsp;</h1> <p><strong>YOU SET THE STANDARD</strong>&nbsp;</p> <ul> <li>You seek to define “best in class” across both growth strategy and media buying.</li> <li>You arrive prepared with forecasts, insights, and clear next steps.</li> <li>You approach challenge and failure with curiosity and resilience.</li> <li>Your word is trustworthy — people know that if you are involved, it will get done.</li> <li>Your word is trustworthy; you do what you say you will&nbsp;</li> </ul> <h1>&nbsp;</h1> <p><strong>YOU ARE DRIVEN TO INCREASE VALUE</strong>&nbsp;</p> <ul> <li>You exist to turn marketing strategies into financial outcomes.</li> <li>You’re excited by the complexities of a business and love identifying growth solutions.</li> <li>You thrive at translating platform execution into contribution margin and growth targets.</li> <li>You clearly articulate complex concepts in ways that clients and teammates can understand.</li> <li>You are in the habit of documenting, reporting, and forecasting your work.</li> </ul> <h1>&nbsp;</h1> <p><strong>YOU CREATE AN ENVIRONMENT OF EXCELLENCE</strong></p> <ul> <li>You inspire others with your expertise and strategic thinking.</li> <li>You proactively share insights with your team and clients.</li> <li>You embody humility (willing to do the work), ambition (vision for the future), and empathy (understanding what drives others).</li> <li>You contribute learnings back into CTC’s systems and playbooks.</li> <li>You balance strategy, execution, and communication to help others thrive.</li> </ul> <h1>&nbsp;</h1> <h2><strong>WHAT YOU’LL DO</strong></h2> <p><strong>STRATEGY &amp; FORECASTING</strong></p> <ul> <li>Build and maintain growth forecasts in Statlas.&nbsp;</li> <li>Align forecasts with marketing calendars, launches, and contribution margin goals.</li> <li>Translate forecasts into daily/weekly pacing to ensure spend and performance remain within targets.</li> </ul> <p><strong>MEDIA EXECUTION</strong></p> <ul> <li>Build, manage, and optimize campaigns across Meta, wile overseeing the management of Google, and YouTube (with expansion to TikTok, Pinterest, Snapchat).</li> <li>Lead creative diversification and media testing to profitably scale accounts.</li> <li>Design and interpret incrementality tests (geo holdouts, conversion lift) and integrate results into iROAS modeling.</li> <li>Troubleshoot campaigns quickly and pivot strategies when needed.</li> </ul> <p><strong>CLIENT COMMUNICATION &amp; STORYTELLING</strong></p> <ul> <li>Serve as the primary growth partner for your accounts.</li> <li>Communicate forecasts, results, and recommendations with clarity and confidence.</li> <li>Lead weekly updates, monthly reviews, and quarterly planning sessions.</li> </ul> <p><strong>COLLABORATION &amp; CONTRIBUTION</strong></p> <ul> <li>Contribute your learnings back into CTC’s shared processes and tools.</li> <li>Act as a subject matter expert, helping advance CTC’s Growth Engineer framework.</li> </ul> <h1><em>Note: Pixel and feed health are managed by a separate floating ops resource. This role is focused on strategy, execution, and client outcomes.</em></h1> <h2><strong>WHAT SUCCESS LOOKS LIKE</strong></h2> <ul> <li>Holding a book of business above agreed upon revenue targets&nbsp;</li> <li>Retaining clients while guiding clients toward profitable growth&nbsp;</li> <li>Consistently deliver forecasts within ±5% accuracy.</li> <li>Grow Contribution Margin quarter over quarter</li> <li>Grow media spend quarter over quarter at or above iROAS thresholds.</li> <li>Run and apply incrementality tests that shape client investment decisions.</li> <li>Demonstrate clear link between execution and contribution margin outcomes.</li> <li>Earn client trust through clear communication, preparedness, and results.</li> <li>Embody CTC’s values — Set the Standard, Driven to Increase Value, Create an Environment of Excellence.</li> </ul> <h1>&nbsp;</h1> <h2><strong>WHAT YOU’LL BRING TO THE TABLE</strong></h2> <ul> <li>4–6 years in eCommerce growth marketing with direct account ownership.</li> <li>Proven ability to manage $100K+/month in paid media spend.</li> <li>Hands-on expertise in Meta Ads Manager, Google Ads, YouTube; familiarity with TikTok, Pinterest, Snapchat.</li> <li>Experience designing and interpreting incrementality tests.</li> <li>Strong analytical skills with fluency in contribution margin, iROAS, and financial modeling.</li> <li>High EQ and communication skills: trusted advisor, clear storyteller, resilient problem solver.</li> <li>Curiosity and adaptability: thrive in ambiguity, learn fast, and share knowledge generously.</li> </ul> <h1>&nbsp;</h1> <p><strong>WHAT’S IN IT FOR ME?</strong></p> <h1>&nbsp;</h1> <p><strong>SALARY RANGE</strong></p> <ul> <li><strong>$120K - $150K </strong>base salary, annually <ul> <li>This is prior to any benefits (see the “ABOUT US” Section for additional details</li> </ul> </li> <li><strong>Bonus Structure | $30K-$50K bonus tiers&nbsp;</strong></li> </ul> <p>&nbsp;</p><div class="content-conclusion"><h2><strong>ABOUT US</strong></h2> <p class="ctc">At CTC,&nbsp;<strong>we are fixated on building the next generation of legendary brands and the people who will lead them.</strong></p> <p class="ctc">To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.</p> <p class="ctc">We recognize these values aren't for everyone. They're challenging.</p> <p class="ctc">In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.</p> <p class="ctc">For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.</p> <ol> <li class="ctc"><strong>We Set the Standard</strong></li> <li class="ctc"><strong>We Are Driven To Increase Value</strong></li> <li class="ctc"><strong>We Create an Environment of Excellence</strong></li> </ol> <p>&nbsp;</p> <p><span style="font-weight: 400;">We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:</span></p> <ul> <li style="font-weight: 400;"><strong>401K&nbsp;</strong><span style="font-weight: 400;">| program with a 3% company match (post 90 days employment) to bring out the investor inside you</span></li> <li style="font-weight: 400;"><strong>TIME OFF </strong><span style="font-weight: 400;">| When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!</span></li> <li style="font-weight: 400;"><strong>MEDICAL</strong><span style="font-weight: 400;"> | Full health, dental, and vision benefits that fit your lifestyle and goals</span></li> <li style="font-weight: 400;"><strong>WELLNESS</strong><span style="font-weight: 400;"> | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually</span></li> </ul> <p>&nbsp;</p> <p><span style="font-weight: 400;">CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.</span></p> <p>&nbsp;</p> <p><em>Common Thread Collective provides this&nbsp;<a href="https://docs.google.com/document/d/1cagIOPBjD4nHSx-ZYwtl--XIHIRZxznH/edit?usp=sharing&amp;ouid=111007704265230911354&amp;rtpof=true&amp;sd=true" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://docs.google.com/document/d/1cagIOPBjD4nHSx-ZYwtl--XIHIRZxznH/edit?usp%3Dsharing%26ouid%3D111007704265230911354%26rtpof%3Dtrue%26sd%3Dtrue&amp;source=gmail&amp;ust=1643484880732000&amp;usg=AOvVaw21osQ3OvCBClYZSQhukUPN">Privacy Notice for California Consumers/Employees</a>&nbsp;only to&nbsp;individuals residing in the State of California who are considered “Consumers” under the CCPA and from whom we collect “Personal Information” as described in the CCPA (“Consumers”). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 (“CCPA”).&nbsp;We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click <a href="https://docs.google.com/document/d/1cagIOPBjD4nHSx-ZYwtl--XIHIRZxznH/edit?usp=sharing&amp;ouid=111007704265230911354&amp;rtpof=true&amp;sd=true" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://docs.google.com/document/d/1cagIOPBjD4nHSx-ZYwtl--XIHIRZxznH/edit?usp%3Dsharing%26ouid%3D111007704265230911354%26rtpof%3Dtrue%26sd%3Dtrue&amp;source=gmail&amp;ust=1643484880732000&amp;usg=AOvVaw21osQ3OvCBClYZSQhukUPN"><strong>here</strong></a>. </em></p></div>