Digital Marketing Lead, Programmatic & Media

<div class="content-intro"><p>At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.</p> <p>We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.</p> <p>To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.</p> <p>Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.</p> <p>If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.</p></div><p>&nbsp;</p> <p>&nbsp;</p> <p data-path-to-node="4"><strong data-path-to-node="4" data-index-in-node="0">WHAT YOU’LL DO</strong> <br><br>Braze is looking for a programmatic and media buying lead to build and execute our programmatic display and media buying strategy. As a key member of our Global Digital Marketing team, you will work alongside colleagues based in diverse regions. Reporting to the Senior Director of Global Digital Marketing, this role will collaborate with cross-functional marketing teams to develop and execute display and media buys that are part of holistic, multifaceted global campaigns.</p> <p data-path-to-node="5">The role will be hands-on-keyboard executing programmatic campaigns and managing paid media buys across AMER, LATAM, EMEA, and APAC; you will be responsible for launching, optimizing, and reporting on display and media buy performance. Your primary focus will be generating pipeline and optimizing pipe-to-spend ratios through targeting optimizations, A/B split testing, vendor testings, and landing page optimizations.</p> <p data-path-to-node="6">The ideal candidate has experience running global programmatic display campaigns and buying global media (including OOH, Content Syndication, Dedicated emails, etc.). You operate with a data-driven mindset and thrive in a fast-paced, dynamic environment.</p> <p data-path-to-node="7">Responsibilities:</p> <ul data-path-to-node="8"> <li> <p data-path-to-node="8,0,0">Plan and purchase multiple types of paid media inventory: content syndication, dedicated emails, Out of Home (OOH), CTV, podcast ads, etc.</p> </li> <li> <p data-path-to-node="8,1,0">Manage relationships with media partners, including DSPs, SSPs, and publishers. Negotiate favorable terms and stay informed about new opportunities and advertising solutions.</p> </li> <li> <p data-path-to-node="8,2,0">Manage and optimize programmatic display campaigns efficiently using DV360, including audience targeting, bid strategies, creative assets, and real-time performance analysis to maximize ROI and reach the target audience effectively.</p> </li> <li> <p data-path-to-node="8,3,0">Develop and manage the advertising strategy for the ABM programmatic display platform, Demandbase, to drive engagement with target accounts.</p> </li> <li> <p data-path-to-node="8,4,0">Work within Google Tag Manager to efficiently manage and deploy essential tracking tags and ensure accurate data collection.</p> </li> <li> <p data-path-to-node="8,5,0">Collaborate with the internal brand team on creative briefs for display and paid media deliverables. Collaborate with the content marketing team for new, diverse assets to put into market via paid media.</p> </li> </ul> <p>&nbsp;</p> <p data-path-to-node="9"><strong data-path-to-node="9" data-index-in-node="0">WHO YOU ARE</strong></p> <ul data-path-to-node="10"> <li> <p data-path-to-node="10,0,0"><strong data-path-to-node="10,0,0" data-index-in-node="0">Proven track record running global paid media campaigns</strong> with an emphasis on media buying and managing programmatic display across AMER, EMEA, LATAM, and APAC. Demonstrated ability to successfully manage localized programmatic display ads in international markets.</p> </li> <li> <p data-path-to-node="10,1,0"><strong data-path-to-node="10,1,0" data-index-in-node="0">Publisher &amp; Vendor Management:</strong> Experience negotiating with and managing digital publishers globally.</p> </li> <li> <p data-path-to-node="10,2,0"><strong data-path-to-node="10,2,0" data-index-in-node="0">DSP &amp; Platform Expertise:</strong> Experience using DV360, The Trade Desk, 6sense, Demandbase, or other programmatic DSPs.</p> </li> <li> <p data-path-to-node="10,3,0"><strong data-path-to-node="10,3,0" data-index-in-node="0">Budget Management:</strong> Experience managing six-figure quarterly budgets and making data-informed decisions on budget allocation based on performance metrics.</p> </li> <li> <p data-path-to-node="10,4,0"><strong data-path-to-node="10,4,0" data-index-in-node="0">Creative Operations:</strong> Experience managing creative production for display ads and paid media placements in partnership with brand and content teams.</p> </li> <li> <p data-path-to-node="10,5,0"><strong data-path-to-node="10,5,0" data-index-in-node="0">Technical Skills:</strong> Hands-on experience working with Google Tag Manager for tracking tags and data collection.</p> </li> <li> <p data-path-to-node="10,6,0"><strong data-path-to-node="10,6,0" data-index-in-node="0">Key Soft Skills:</strong> Excellent written, verbal, and visual communication skills with strong attention to detail; demonstrated critical thinking and decision-making skills to navigate obstacles and resolve issues quickly.</p> </li> <li> <p data-path-to-node="10,7,0">B2B SaaS or prior agency experience is preferred.</p> </li> <li> <p data-path-to-node="10,8,0"><strong data-path-to-node="10,8,0" data-index-in-node="0">Languages:</strong> English &amp; Portuguese fluency required; strong written and verbal English skills are essential. Spanish fluency is a plus. #LI-Hybrid</p> </li> </ul> <h3 data-path-to-node="12">&nbsp;</h3><div class="content-conclusion"><p><strong>WHAT WE OFFER</strong></p> <p><em>Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at <a href="https://www.braze.com/company/careers/how-we-hire#benefit-section">here</a>. More details on benefits plans will be provided if you receive an offer of employment.</em></p> <p>From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:</p> <ul> <li>Competitive compensation that may include equity</li> <li>Retirement and Employee Stock Purchase Plans</li> <li>Flexible paid time off</li> <li>Comprehensive benefit plans covering medical, dental, vision, life, and disability</li> <li>Family services that include fertility benefits and equal paid parental leave</li> <li>Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend</li> <li>A curated in-office employee experience, designed to foster community, team connections, and innovation</li> <li>Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching</li> <li>Employee Resource Groups that provide supportive communities within Braze</li> <li>Collaborative, transparent, and fun culture recognized as a Great Place to Work®</li> </ul> <p><strong>ABOUT BRAZE</strong></p> <p>Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.</p> <p>The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.</p> <p>Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.</p> <p>The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.</p> <p><strong>BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER</strong></p> <p>At Braze, we strive to create equitable growth and opportunities inside and outside the organization.</p> <p>Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.</p> <p>We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you</p> <p><strong>OUR AI-POWERED BRAZE RECRUITMENT PROCESS</strong></p> <p>At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.</p> <p>This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.</p> <p>Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:</p> <ul> <li>To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.</li> <li>To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at <a href="talentdata.privacy@braze.com">talentdata.privacy@braze.com</a>.&nbsp;</li> </ul> <p>Please contact us at <a href="talentdata.privacy@braze.com">talentdata.privacy@braze.com</a> with any questions. To find out more about our hiring process, check out <a href="https://www.braze.com/company/careers/how-we-hire">this page</a>.</p> <p><strong>Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)</strong></p> <p>Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review.&nbsp;</p> <p>To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at <a href="talentdata.privacy@braze.com">talentdata.privacy@braze.com</a> promptly after applying. Summaries of the most recent bias audit results for such tools are available <a href="https://www.braze.com/company/legal/bias-audit-candidates">here</a>.</p> <p><em>Please see our</em><a href="https://www.braze.com/company/legal/privacy-policy-job-candidates"> Candidate </a><em><a href="https://www.braze.com/company/legal/privacy-policy-job-candidates">Privacy Policy</a> for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.<br></em></p></div>