Web & Marketing Analytics Manager

<div class="content-intro"><p><span style="color: rgb(57, 116, 216);"><strong><span style="font-size: 24pt;">About Blueprint</span></strong></span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">Blueprint is a technology solutions firm headquartered in Bellevue, Washington, with teams across the United States. We help organizations turn complex challenges into meaningful outcomes by connecting strategy and execution across AI, cloud, data, product development, and emerging technology.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">Our culture is built by people who care deeply about doing exceptional work. We set high standards, take ownership, and continually challenge ourselves and one another to be better. We work hard, support each other, and take genuine pride in what we deliver for our clients, partners, and teams.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">At Blueprint, you’ll work alongside talented people with different experiences, expertise, and perspectives. You’ll have opportunities to take on meaningful challenges, expand your skills, and see the impact of what you build.</span></p> <p><strong><span style="font-size: 18pt; color: rgb(57, 116, 216);">Bring your perspective. Raise the standard. Build what matters.</span></strong></p></div><p></p> <p><span style="color: rgb(57, 116, 216);"><strong><span style="font-size: 24pt;">About the Role</span></strong></span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">We’re looking for a <strong>Web Analytics Analyst</strong> to help our web experience and marketing teams understand how customers engage with our digital experiences. In this role, you’ll translate complex behavioral data into clear insights that guide website strategy, marketing decisions, and experience improvements.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">You’ll evaluate website performance, analyze customer journeys and conversion funnels, measure experiments, and investigate emerging trends. You’ll collaborate with marketing, web, product, and operations partners to define success metrics and turn data into practical recommendations.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);"><span style="color: rgb(57, 116, 216);"><strong><span style="font-size: 24pt;">What You'll Do</span></strong></span></span></p> <ul> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Measure the impact of website initiatives, marketing programs, design changes, and cross-functional projects.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Analyze customer journeys, engagement patterns, conversion funnels, traffic sources, and page-level performance.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Design, monitor, and evaluate A/B tests and other web experiments.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Use web and behavioral analytics platforms to investigate usability, engagement, and conversion behavior.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Produce recurring reports covering website engagement, session patterns, funnel performance, and emerging trends.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Translate loosely defined stakeholder questions into structured analytical plans.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Conduct ad hoc investigations to identify performance issues, behavioral gaps, and optimization opportunities.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Partner with marketing, web, product, and operations stakeholders to establish measurement requirements and success metrics.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Analyze connections among web traffic, lead sources, customer behavior, and downstream sales-funnel performance.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Develop dashboards, data summaries, and written recommendations that make complex findings accessible to technical and nontechnical audiences.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Monitor analytics data for outages, anomalies, tracking issues, and unexpected performance changes.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Document measurement approaches, analytical findings, and repeatable reporting processes.</span></li> </ul> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);"><span style="color: rgb(57, 116, 216);"><strong><span style="font-size: 24pt;">What You'll Bring</span></strong></span></span></p> <ul> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">5 to 7 years of experience in web analytics, digital analytics, marketing analytics, or a closely related field.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Advanced experience with Google Analytics or a comparable web analytics platform.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Advanced Excel skills, including pivot tables, XLOOKUP or VLOOKUP, formulas, and data manipulation.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Strong understanding of website engagement, conversion rates, click-through rates, customer journeys, and funnel analysis.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Demonstrated experience designing and evaluating A/B tests.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Working knowledge of statistical concepts, including significance, confidence intervals, sample size, and statistical power.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Ability to translate ambiguous business questions into structured analytical approaches.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Experience supporting marketing, growth, ecommerce, or web experience teams.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Ability to transform raw data into concise, actionable recommendations.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Strong written and verbal communication skills, including the ability to tell a clear story through data.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Ability to independently prioritize work across multiple stakeholders and concurrent requests.</span></li> </ul> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);"><strong><span style="color: rgb(57, 116, 216);"><span style="font-size: 24pt;">Preferred Qualifications</span></span></strong></span></p> <ul> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Experience with FullStory or another behavioral or session-analytics platform.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Proficiency with SQL and experience querying large datasets.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Experience with Power BI, Tableau, Looker, or another business-intelligence platform.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Experience with Optimizely, LaunchDarkly, Ninetailed, or a comparable experimentation platform.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Familiarity with SEO analytics, ecommerce analytics, or authenticated customer experiences.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Experience analyzing web-generated leads and sales-funnel performance.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Experience supporting technology, developer-focused, or similarly complex digital products.</span></li> </ul> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);"><span style="color: rgb(57, 116, 216);"><strong><span style="font-size: 24pt;">Compensation</span></strong></span></span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">At Blueprint, we strive to offer competitive pay that reflects the value of our team members. Compensation for this role is influenced by a variety of factors, including skills, education, responsibilities, experience, and geographic market.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">For candidates based in Washington State, the anticipated compensation range is <strong>$26.44 to $31.25 USD per hour</strong>, with a <strong>midpoint of $28.58 USD per hour</strong>. Please note that we typically do not hire new employees at the top of the posted range. Actual starting pay will be determined based on experience, skills, and internal equity. The final compensation and job title may vary depending on the selected candidate’s qualifications.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);"><strong><span style="color: rgb(57, 116, 216);"><span style="font-size: 24pt;">Location and Work Arrangement</span></span></strong></span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">Remote within the United States.</span></p><div class="content-conclusion"><p><span style="color: rgb(57, 116, 216);"><strong><span style="font-size: 24pt;">Benefits</span></strong></span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">Blueprint believes that healthy, supported employees do their best work. Eligible employees have access to a comprehensive benefits package that may include:</span></p> <ul> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Medical, dental, and vision coverage</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Flexible Spending Account (FSA)</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">401(k) retirement plan</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Competitive paid time off</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Parental leave</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Professional growth and development opportunities</span></li> </ul> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">Benefits and eligibility may vary based on role, employment status, and location.</span></p> <p><span style="color: rgb(57, 116, 216);"><strong><span style="font-size: 24pt;">Equal Employment Opportunity</span></strong></span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">Blueprint Technologies, LLC is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, pregnancy, childbirth or related medical conditions, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital or familial status, military or veteran status, citizenship status, or any other characteristic protected by applicable law.</span></p> <p><span style="color: rgb(57, 116, 216);"><strong><span style="font-size: 24pt;">Applicant Accommodations</span></strong></span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">If you need a reasonable accommodation to participate in any part of the application or interview process, please contact <a href="mailto:recruiting@bpcs.com">recruiting@bpcs.com.</a></span></p></div>