Director of Performance Marketing

About the Role

Lead consumer acquisition for a growth-stage education services business, shaping paid media strategy while staying hands-on in advertising platforms. This role combines strategic ownership with daily execution and supports revenue growth through efficient, high-quality lead generation.

What You'll Do

• Own consumer acquisition across Google Ads, Meta, TikTok, Snapchat, and emerging platforms such as Reddit and ChatGPT Ads.

• Set channel priorities based on business needs, and scale beyond search while maintaining lead quality and CPA targets.

• Build multi-touch attribution, incrementality testing, and media mix modeling as the channel mix expands.

• Lead creative testing with an external agency, including AI-generated UGC and new ad formats.

• Manage a junior marketer and collaborate with sales, SEO, and lifecycle marketing teams.

• Develop forecasts, own performance reporting, and improve conversion across the lead-to-consultation funnel.

• Advise company leadership on go-to-market strategy and revenue growth.

What We're Looking For

• Five to eight years of performance marketing experience across paid search and paid social, with recent hands-on platform execution.

• Experience managing annual paid media budgets of $10 million or more and scaling acquisition while maintaining CPA targets.

• Background in high-ticket, low-volume lead generation for services priced at $5,000 or more.

• Hands-on SEO and AEO management experience, with a first-principles approach to channel strategy.

• Experience in a startup or growth-stage company, or at an agency supporting startups; competitive direct-to-consumer experience is also relevant.

• Familiarity with Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, ChatGPT Ads, SQL, Python, analytics, CRM, attribution, and AI creative tools.

• Comfort using AI tools to support creative testing and marketing workflows.

Compensation & Benefits

Base salary: $280,000 to $300,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York, United States.