Head of Growth

About the Role

Lead growth across demand generation, product marketing, and sales enablement at a remote-first B2B software company focused on user-led growth. You will own the funnel from campaign strategy through closed-won and build the automation and measurement systems that support the company's growth.

What You'll Do

• Plan and run integrated campaigns for product launches, category events, and company announcements.

• Build and optimize demand generation across paid, owned, and earned channels, measuring contribution to pipeline.

• Lead an industry awards program and activate community opportunities for distribution and brand building.

• Grow a micro-influencer network of industry practitioners, investors, and software operators.

• Build automated workflows and integrations connecting CRM, product data, marketing channels, and AI tools.

• Create tracking and reporting that shows performance from first touch through closed-won.

• Use AI tools and automation features to reduce manual work, and document workflows for team reuse.

• Develop product positioning, launch plans, customer stories, newsletter content, website updates, and sales enablement materials.

• Work closely with company leadership and teams across content, partnerships, design, and sales.

What We're Looking For

• Six to eight years of experience in a high-growth environment, ideally B2B software, with ownership of a growth, content, or demand generation function.

• A track record of demand generation or content programs that contributed measurable pipeline.

• Experience in the software or crypto industry and familiarity with B2C growth, product-led growth, referrals, or word of mouth.

• Hands-on experience building marketing automation, data, analytics, or AI-enabled workflows.

• Strong working knowledge of HubSpot or similar CRM and automation tools, analytics, and CMS platforms such as Framer or Webflow.

• Proficiency with Claude or comparable AI tools, including workflow skills and plugins; SEO and GEO experience is a plus.

• Excellent English writing, persuasive copywriting, strong design judgment, and the ability to discuss technical systems with engineering.

• Organized, autonomous, and able to demonstrate a clear professional track record through relevant work experience, education, projects, or founding experience.

Compensation & Benefits

€100,000 to €120,000 annually, with virtual stock options. Visa sponsorship is not available.

Location

Remote, with required availability within CET plus or minus three hours. Eligible remote locations are not specified.