Sales Director (Skincare Product)

Responsible for the overall sales strategy and execution for Kexing Biopharm’s skincare product line (including essence water, emulsions, creams, eye creams, tone-up creams, sheet masks, single-dose ampoules, cleansing mousses, etc.) across all online and offline channels in the Brazilian market, with a focus on mid-to-high-end positioning. This role will establish and expand the brand’s offline retail network (perfumeries, compounding pharmacies, department stores, cosmetics chains, etc.) as well as key e-commerce and digital channels (D2C official website, e-retailers, etc.), building a solid client network and commercial partner ecosystem.

Responsibilities

1.Sales Strategy:

• Formulate and execute the sales strategy for the skincare product line in Brazil, ensuring alignment with the brand’s mid-to-high-end positioning.
• Develop annual commercial plans and budgets for each channel and key account.
• Identify growth opportunities, acquire new clients, and expand the product portfolio across all sales channels.
• Continuously monitor market trends, competitor dynamics, and changes in consumer behavior.

2. Offline Channel Management

• Establish and manage relationships with key partners, including perfumeries (e.g., Sephora, Beleza na Web, Época Cosméticos), compounding pharmacies (e.g., pharmacy networks under Ação Magistral / Coopermag systems), and department stores.
• Directly oversee the development and maintenance of pharmacy channels, retail accounts, and distributor networks.
• Negotiate commercial agreements, promotional activities, product assortments, and business terms.
• Ensure top-tier point-of-sale (POS) visual merchandising and enhance brand competitiveness in retail stores.

3. Online Channel Management

• Formulate sales strategies for e-commerce platforms and digital channels.
• Track sell-in, sell-out data, and inventory levels for online key accounts.
• Plan and execute promotional calendars and visibility campaigns across e-commerce platforms.
• Manage commercial partnerships with major e-retailers and pure-play online retailers.

Qualifications

1.Education & Experience

• Education: Bachelor’s degree or above in Marketing, Business Administration, Economics, or a related field. An MBA or Master’s degree in Sales Management is a plus.
• Industry Experience: 5–7+ years of sales experience in the cosmetics, dermo-cosmetics/active skincare, or general skincare industry.
• Leadership Experience: Proven track record in team management and leadership.
• Channel Expertise: Multi-channel sales experience across pharmacies, perfumeries, distributors, and e-commerce platforms.

2.Professional & Technical Skills

• Market Knowledge: Deep understanding of the Brazilian skincare and dermo-cosmetics market.
• Digital Capabilities: Hands-on experience in e-commerce, digital marketing, or online sales.
• E-Commerce Fundamentals: Solid understanding of digital channel logic, including SEO, CRM, social media, Conversion Rate Optimization (CRO), and key performance metrics across digital channels.
• Analytical Skills: Strong analytical mindset with a data-driven approach to decision-making.
• Software Proficiency: Advanced proficiency in MS Excel; experience with Power BI is a strong plus.

3.Soft Skills

• Leadership: Demonstrated ability to lead, mentor, and develop team members.
• Negotiation & Networking: Exceptional negotiation skills and key account relationship management.
• Work Style: Hands-on mentality with the ability to work autonomously within a lean organizational structure.
• Drive & Communication: Proactive, result-oriented, with outstanding communication and presentation skills.

4.Language Requirements

• Portuguese: Native or fluent.
• English: Intermediate level or above (preferred).

5. Other Requirements

• Willingness and ability to travel frequently.
• Must be based in São Paulo (SP) or its Metropolitan Area.

You will gain:

• A unique opportunity to build and lead the commercial operation of a skincare business from scratch in the Brazilian market ;
• An innovative product portfolio, high-performance positioning, targeting the mid-to-high-end market ;
• High autonomy, playing a core role in a rapidly evolving business environment;
• A clear career development path with opportunities to advance to senior management positions .

How to Apply ：

Please send your resume to lihuilin@kexing.com, with the email subject line "Skincare Sales Director Application". Interviews will be conducted in a hybrid format (in-person and online).

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