Regional Growth & Operations Lead - Consumer Apps

About the Role

We are the team behind global market operations for Meitu’s consumer products. Through imaging and AI-powered creation tools, we help people around the world express themselves and bring their ideas to life.

You may support one or more products in our portfolio, including Meitu, BeautyCam, BeautyPlus, Wink, and AirBrush. Your product and market scope will be determined by business needs and your strengths. Potential markets include the United States, Japan, South Korea, Thailand, Vietnam, and Portuguese- or Spanish-speaking markets. Specific country coverage will be discussed during the interview process.

In this role, you will lead the growth and operating strategy for your assigned region. You will coordinate product, content, acquisition, and monetization resources to deliver user acquisition, engagement, and revenue goals, while building repeatable approaches to market growth.

What You’ll Do

• Own the regional operating and growth strategy for your assigned products, translating acquisition, engagement, and revenue goals into phased plans, priorities, resource needs, and execution roadmaps.
• Develop a deep understanding of local creative needs, aesthetic preferences, use cases, payment behavior, and competitors, turning growth opportunities into product and operational initiatives.
• Coordinate regional product operations, content, social media, and creator partnerships, working with Paid Acquisition, App Store Optimization, and other specialist teams to improve acquisition quality and channel efficiency.
• Partner with Product, Design, Engineering, and Data teams to improve the journey from download and first meaningful use through retention and paid conversion, and drive delivery of localization priorities.
• Identify local users’ value expectations and barriers to purchase, working with Monetization teams to improve paid benefit messaging, conversion, renewals, and repeat purchases.
• Establish regional metrics and business reviews, analyze performance by market, channel, and user segment, and use experiments to guide resource allocation.
• Align project teams and shared functions on ownership, deliverables, and timelines. As business needs evolve, contribute to regional team development, coaching, and external partner management.

What You’ll Bring

• Experience in international consumer product operations or growth, with direct ownership of a region, country market, or product business and demonstrable growth results.
• A deep understanding of at least one target market’s users, culture, and channel ecosystem, with the ability to translate local insights into product adoption, retention, or revenue growth.
• An end-to-end understanding of user growth and monetization, with deep expertise in at least one area—acquisition, lifecycle, monetization, content, or market operations—and experience coordinating multiple functions.
• Strong analytical skills and business judgment, including the ability to break down goals, identify bottlenecks, evaluate returns, and test business hypotheses.
• Experience leading complex initiatives across Product, Engineering, Design, Data, and Marketing, securing resources, resolving competing priorities, and delivering results.
• Professional working proficiency in English. Relevant local language skills and experience living, working, or managing business in the assigned market are a plus.
• Experience with photo and video, design, AI creation tools, or consumer subscription apps is a plus. People management or new market launch experience is also valued.

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