Senior Staff Product Manager

About Nu

Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.

Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.

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About Nu Global

Nu Global is a key driver of Nubank's international expansion, announced on September 10. It is building a simple, trusted financial experience for customers across markets. Nu Global offers a multi-currency digital account for people with global lives, that allows fee-free, fast money movement across more than 35 countries. Check the Nu Global experience and announcement.

About The Role

We’re looking for a senior Product Manager to own Nu Global’s growth agenda end to end. This is a dedicated Growth role: you will diagnose the funnel, identify the highest-impact constraints, and run a portfolio of growth programs that turns customer and market insight into measurable, sustained growth.

You are a relentless funnel optimizer—equally comfortable getting into the data, shaping the growth thesis, and driving execution with Product, Engineering, Design, Analytics, Marketing, Operations, Risk, and Legal. You will build a disciplined, high-velocity experimentation system and scale the interventions that work across markets. The goal is not to maximize sign-ups in isolation, but to acquire the right customers, help them reach value quickly, and grow engagement and advocacy while protecting customer trust.

Key Responsibilities

• Growth strategy and portfolio: Translate Nu Global’s business goals into a clear growth strategy, measurable outcomes, and a prioritized roadmap, making trade-offs explicit.
• End-to-end funnel performance: Own the product growth funnel from acquisition and channel handoff through onboarding, verification, activation, first value, referral, and retention. Use data and customer insight to find and remove friction.
• Growth programs: Build and run a portfolio of coordinated growth programs, including coordination with other Nu markets (Brazil, Mexico, Colombia, US), from problem framing to scale.
• Experimentation at pace: Establish a fast, rigorous test-and-learn cadence: shape hypotheses, align on success and guardrail metrics, and decide whether to scale, iterate, or stop.
• Growth loops and journeys: Develop product-led growth mechanisms such as onboarding, referral, lifecycle journeys, and reactivation that can compound across markets.
• Analytics and measurement: Partner with Business Analytics on funnel instrumentation, cohort analysis, and experiment evaluation, making sound calls when attribution is imperfect.
• Cross-functional delivery and responsible growth: Lead through influence across functions and country teams, building growth that is scalable, compliant, and worthy of customer trust.
  
  

Qualifications

• Experience: 8–12 years of product management experience (Senior Manager level), ideally mostly in Growth.
• Global Expansion: Prior experience with Global Growth Brands such as Uber, Airbnb, Revolut, Wise, PayPal, King, ByteDance, Temu, Shein, Lovable, Duolingo, Open AI is a strong plus.
• Growth outcomes: Strong record of diagnosing funnel performance and delivering material improvements across acquisition, onboarding, activation, conversion, referral, or retention.
• Growth program execution: Experience leading growth programs end to end, from opportunity sizing and hypothesis through experimentation, launch, and scale.
• Analytical rigor: Ability to interrogate funnels and cohorts, define success and guardrail metrics, and evaluate experiments, even with imperfect attribution.
• AI fluency: Practical experience using AI to accelerate growth discovery, experimentation, or operations, with sound judgment on customer value, privacy, and risk.
• Leadership and execution: Hands-on, high-ownership style, able to move quickly from insight to action and align senior cross-functional partners.
• Languages: Fluency in English is mandatory. Portuguese and/or Spanish is a strong advantage. Nice to have: French, German, or Italian.
  
  

Location for this opportunity

São Paulo

Our Benefits

• Chance of earning equity at Nubank
• Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
• Public Transportation Commuting Benefit (Vale-Transporte)
• NuCare – Psychological, Financial and Legal Assistance Program
• Life Insurance
• Medical Plan
• Dental Plan
• NuLanguage – Language Course Program
• Nucleo - Our learning platform of courses
• Extended Parental Leave
• Daycare Allowance
• Parental Consultancy
• Work-from-home Allowance
• Gym Partnerships
• 30 days of paid vacation
• Relocation Assistance Package, if applicable
  
  

Official Work Model

Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/

Explore How We Build Technology At Nubank

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Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.

To maintain a consistent and fair process for every candidate, Nu does not provide individualized technical feedback. See how our policy works here

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