Seller Acquisition & Growth Manager - TikTok Shop

Responsibilities
About the team
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We are looking for passionate and talented people to join our team as a Seller Acquisition & Growth Manage. In this role, you will focus on driving large-scale merchant acquisition for TikTok Shop through offline channels and ecosystem partnerships, while also managing and growing a portfolio of merchants. This role focuses on recruiting merchants at scale via industry events, trade fairs, and strategic collaborations with logistics, payment, and commerce service providers, as well as identifying category opportunities and guiding merchants on campaigns, assortment, and growth levers to maximize GMV.

Responsibilities:
- Lead merchant acquisition through offline channels, including trade shows, exhibitions, roadshows, and ecosystem events.
- Build and manage partnerships with ecosystem players (ISVs, logistics providers, payment service providers) to create scalable recruitment pipelines.
- Own acquisition targets and track performance across offline and partner-led channels using CRM and data dashboards.
- Manage a portfolio of seller, identifying category opportunities and advising on campaign participation, assortment strategy, and commercial levers to drive GMV growth.
- Collaborate with internal teams (Operations, Product) to streamline merchant onboarding and improve conversion efficiency.
- Analyze channel performance and continuously optimize acquisition strategies based on data and market insights.
- Capture and share best practices and market learnings to scale successful recruitment models.

Qualifications
Minimum Qualifications:
1. 3+ years of experience in merchant acquisition, BD, or ecosystem growth within e-commerce, marketplaces, or SaaS.
2. Hands-on experience with offline events, trade fairs, or partner-driven merchant recruitment.
3. Familiarity with e-commerce ecosystems, including logistics, payments, and merchant service providers.
4. Strong data and execution mindset, with the ability to manage acquisition performance at scale.
5. Excellent communication and stakeholder management skills.
6. Solid understanding of the Brazil e-commerce landscape.

Preferred Qualifications:
1. Experienced in relatable in-category management, at a large partners, or agency side or other company with specialism in Fashion is preferred.
2. Strong sense of social content (livestream and short-video is a preference), practical experience in the social commerce, content marketing, influencers, and creativity in the categories is a plus;
3. Collaborative and open to changes and challenges and learn;
4. Ability to thrive in ambiguity and adapt quickly to change.

About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.​


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​
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Diversity & Inclusion​
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​


TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request​ Show more Show less