Sales Manager

About WhiteCrow

We are global talent research, insight and pipelining specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client’s in-house research.

About our client

Our Client is the global market leader in the design, testing, and manufacture of specialty filter solutions for the tobacco industry. Headquartered in Singapore, the company operates nine manufacturing facilities across Europe, the Americas, and Asia, supported by two Innovation Centres, an accredited Scientific Services laboratory, and a Centre of Excellence dedicated to sustainability.

With a workforce of approximately 2,000 employees, Our Client serves customers in more than 120 countries worldwide.

Guided by a strong sense of partnership, Our Client’s purpose is to support its partners in transforming their businesses and realizing sustainable growth—succeeding together through collaboration. Its mission is to be a responsible, customer-focused innovation leader, delivering excellence in sustainable solutions for today and the future.

About the role

• We are seeking an experienced Sales Manager to drive profitable sales growth across Brazil for a global specialist manufacturer of technical solutions serving the tobacco and related industries.
• The role combines new business development, key account management, market development and strategic sales planning.
• The successful candidate will be expected t identify white-space opportunities, establish relationships with new customers, develop existing accounts and build a sustainable commercial pipeline.
• This is a highly autonomous commercial role requiring someone who can operate confidently in a technical B2B environment, build credibility with customers and translate market intelligence into revenue opportunities.

As a Sales Manager, you will be responsible for...

Sales & Business Development

• Developing profitable sales growth across Brazil.
• Identifying and developing new business opportunities.
• Prospecting and targeting priority customers and markets.
• Establishing relationships with prospects and converting opportunities into orders.
• Managing the full sales cycle from initial enquiry through qualification, negotiation and order completion.
• Developing and maintaining strong relationships with key accounts.
• Identifying opportunities to increase revenue, profitability and customer lifetime value.
• Identifying opportunities for new products and solutions.

Market Development

• Developing and implementing the regional sales plan.
• Identifying underpenetrated markets, customer segments and white-space opportunities.
• Conducting market segmentation and customer prioritisation.
• Monitoring market trends, competitor activity and pricing.
• Developing customer and market intelligence to support commercial decision-making.
• Identifying opportunities to improve profitability, service and market penetration.
• Working with internal teams to develop appropriate customer propositions.

Key Account Management

• Developing and executing account strategies for key customers.
• Engaging with customers across relevant commercial and functional levels.
• Coordinating with regional and global account teams.
• Identifying additional opportunities within existing customers.
• Developing customer relationship and contact plans.
• Monitoring account performance against agreed plans and targets.
• Coordinating internal resources to support customer requirements.

Sales Performance & Forecasting

• Managing the sales pipeline and opportunity tracker.
• Maintaining accurate sales forecasts and monthly reporting.
• Tracking sales and profitability against budget and prior-year performance.
• Monitoring opportunity conversion and pipeline development.
• Identifying underperformance and implementing corrective actions.
• Working closely with customers and internal teams on demand forecasting.
• Maintaining accurate customer and opportunity information within CRM systems.

Cross-Functional Collaboration

• Working closely with supply chain, customer service, technical and other internal teams.
• Coordinating customer requirements through the relevant internal support functions.
• Sharing market and customer knowledge with regional colleagues.
• Supporting regional and global sales initiatives.

What you already have...

Essential Experience

• Bachelor's degree, preferably in Business, Marketing, Finance or a related discipline.
• Approximately 8–10 years of relevant B2B account management / technical sales experience.
• Proven experience in a technical, solution-based or industrial B2B sales environment.
• Demonstrated record of new business development and revenue growth.
• Experience managing complex customer relationships and sales processes.
• Strong understanding of sales, supply chain and customer-service processes.
• Willingness to travel frequently internationally.

Preferred Industry Experience

Experience in one or more of the following would be particularly relevant:

• Tobacco / nicotine
• Cigarette manufacturing
• Tobacco-related materials
• Filters
• Packaging
• Paper / specialty paper
• Industrial components
• Machinery / equipment
• Other technical B2B industries
• Skills & Attributes
• Strong commercial and analytical capability.
• Excellent presentation and communication skills.
• Strong relationship-building and influencing ability.
• Self-motivated and entrepreneurial.
• Comfortable developing new markets and customers.
• Strong attention to detail and prioritisation skills.
• Ability to manage multiple opportunities simultaneously.
• Strategic and creative approach to business development.
• Comfortable operating with limited market data and using customer/market intelligence to identify opportunities.
• Strong customer orientation and commercial judgement.

Languages:

• Fluent Portuguese and English required.
• Spanish is an advantage.

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