User Research Manager

User Research – Growth

Location: São Paulo, Brazil

Team: Growth

Work Model: On-site

Company: Keeta

About the Role

Keeta is looking for a User Research professional to join our Growth team in Brazil.

In this role, you will be responsible for helping us deeply understand our users—their behaviors, needs, motivations, pain points, and expectations—and translating those insights into actionable recommendations that improve the Keeta experience and support business growth.

You will own research projects end-to-end, from identifying research questions and designing research plans to recruiting participants, conducting research, analyzing findings, and communicating insights to key stakeholders.

The role requires hands-on experience across multiple research methodologies, particularly user interviews, surveys, and focus groups, as well as the ability to determine which methodology is most appropriate for each business or user problem.

You will work closely with Growth, Product, Marketing, Operations, Design, and Data teams to ensure that decisions are grounded in a strong understanding of our users.

Key Responsibilities

• Own end-to-end user research projects, from research planning and participant recruitment through execution, analysis, and presentation of findings.
• Design structured research plans based on business questions, product challenges, and user needs.
• Define research objectives, hypotheses, target audiences, methodologies, timelines, and expected outputs.
• Recruit and screen research participants based on specific user profiles, behaviors, demographics, or customer segments.
• Plan, moderate, and analyze one-on-one user interviews to understand user behaviors, motivations, needs, and pain points.
• Design and facilitate focus groups to explore user perceptions, attitudes, preferences, and reactions to products, features, campaigns, and propositions.
• Design and execute user surveys, including questionnaire development, sampling strategy, distribution, and analysis of results.
• Combine qualitative and quantitative research methodologies to build a comprehensive understanding of user behavior.
• Conduct research across different stages of the user lifecycle, including acquisition, onboarding, first order, engagement, retention, churn, and reactivation.
• Identify friction points and unmet needs across the Keeta customer experience and user journey.
• Analyze research findings and identify patterns, themes, behavioral drivers, and opportunities.
• Translate research findings into clear, actionable insights and recommendations for Product, Growth, Marketing, and Operations teams.
• Create research reports, presentations, personas, journey maps, and other outputs that make user insights accessible to stakeholders.
• Present findings to cross-functional teams and senior stakeholders, clearly connecting user insights with business and product implications.
• Partner with Data and Business Analytics teams to connect qualitative insights with behavioral and quantitative data.
• Build and maintain a repository of user research findings to ensure insights can be reused across teams and over time.
• Support the development of a strong user-centric culture, ensuring the voice of the customer is incorporated into business and product decisions.
• Conduct competitor and market research when relevant to better understand user expectations and emerging consumer behaviors.

What We're Looking For

• Relevant professional experience in User Research, UX Research, Consumer Insights, Customer Experience, Market Research, Product Research, or a related field.
• Demonstrated experience independently managing end-to-end research projects.
• Strong hands-on experience designing and conducting:
• User interviews
• Surveys
• Focus groups
• Experience creating structured research plans and selecting the appropriate research methodology based on the problem being investigated.
• Experience recruiting, screening, and managing research participants.
• Strong interviewing and moderation skills, with the ability to uncover insights beyond users' initial responses.
• Strong qualitative analysis skills, including identifying themes, patterns, motivations, and behavioral insights.
• Good understanding of quantitative research principles and survey analysis.
• Ability to synthesize large amounts of information into clear and actionable insights.
• Strong storytelling and presentation skills, particularly when communicating research findings to non-research audiences.
• Ability to connect user insights with business, product, and growth opportunities.
• Strong stakeholder management and cross-functional collaboration skills.
• Comfortable operating in a fast-paced environment with multiple research priorities.
• Professional proficiency in Portuguese and English.

Preferred Qualifications

• Experience conducting research for consumer-facing digital products or mobile apps.
• Previous experience in food delivery, e-commerce, marketplaces, fintech, mobility, retail, or other high-frequency consumer businesses.
• Experience working closely with Product, Growth, UX/UI Design, Marketing, and Data teams.
• Experience combining behavioral data with qualitative research to generate deeper user insights.
• Knowledge of usability testing, concept testing, diary studies, ethnographic research, or other UX research methodologies.
• Experience developing personas, customer segmentation, or user journey maps.
• Familiarity with research and survey platforms and qualitative analysis tools.

How Success Will Be Measured

Success in this role will be demonstrated by the quality, relevance, and business impact of user research, including:

• Consistent delivery of high-quality research projects aligned with business priorities.
• Ability to recruit the right participants and generate meaningful insights from target user segments.
• Clear identification of user needs, pain points, motivations, and behavioral patterns.
• Research findings translated into actionable Product, Growth, Marketing, and Operations recommendations.
• Increased use of user insights in product and business decision-making.
• Strong partnership and credibility with cross-functional stakeholders.
• Development of a scalable and structured user research practice for Keeta Brazil.

What You'll Bring to the Team

You are naturally curious about why people behave the way they do and know how to turn that curiosity into structured research.

You are comfortable talking directly with users, asking the right follow-up questions, challenging assumptions, and identifying the underlying motivations behind what people say and do.

You can move seamlessly between designing a survey, moderating a focus group, conducting an in-depth interview, analyzing findings, and presenting a concise recommendation to senior stakeholders.

Most importantly, you will help ensure that the voice of the user is consistently represented in how Keeta builds products, designs experiences, and makes growth decisions in Brazil.

Keeta Brazil is committed to building a diverse and inclusive workplace. We welcome and encourage applications from people with disabilities (PwD). If you require any accommodations during the recruitment process, please let us know - we are here to support you.

Show more Show less