Deputy General Director – Sales & Commercial

Location: Brazil / Mexico

Function: Sales & Commercial

Industry: Automotive / Electric Vehicles

Employment Type: Full-time

Seniority Level: Executive

About the Role

VinFast is looking for a highly experienced Deputy General Director – Sales & Commercial to lead and accelerate the company’s commercial growth across Brazil and Mexico.

This is a senior commercial leadership position with a strong focus on sales, revenue growth, market share, dealer network development and go-to-market strategy.

The successful candidate will be a proven automotive OEM executive with a strong track record of delivering sales growth and building commercial organizations. OEM experience is mandatory.

Key Responsibilities

• Lead VinFast’s sales and commercial strategy across Brazil and Mexico.
• Own sales targets, revenue, market share and overall commercial performance.
• Develop and execute market-specific sales and go-to-market strategies.
• Build, expand and optimize the dealer and distribution network.
• Drive sales planning, pricing, incentives and commercial programs.
• Develop fleet, key account and strategic customer businesses.
• Identify and capture new commercial growth opportunities.
• Monitor market dynamics, competitors and customer trends and translate insights into commercial actions.
• Work closely with Marketing and Product teams to maximize product and brand performance.
• Establish commercial KPIs, sales governance and performance management mechanisms.
• Lead, develop and motivate high-performing sales and commercial teams.
• Build strong relationships with key dealers, strategic partners and major customers.
• Represent VinFast in senior-level commercial discussions with external stakeholders.

Requirements

• 15+ years of experience in the automotive industry.
• Mandatory experience with an automotive OEM.
• Proven track record in automotive sales and commercial leadership.
• Previous experience in a senior role such as Deputy General Director, VP Sales, VP Commercial, Commercial Director, Sales Director, Country Sales Director, General Manager or equivalent.
• Strong track record of delivering sales growth, revenue and market share.
• Deep understanding of automotive sales, retail, dealer management and distribution models.
• Strong experience developing and executing go-to-market and commercial strategies.
• Demonstrated ability to build and scale sales organizations and distribution networks.
• Strong business acumen with a highly commercial and results-oriented mindset.
• Excellent leadership, negotiation and stakeholder management skills.
• Experience working across international and multicultural environments.
• Fluent English communication skills.

Preferred Qualifications

• Previous experience in Brazil, Mexico or broader Latin America.
• Experience launching or scaling an automotive OEM brand in a new market.
• Experience in EV / New Energy Vehicles.
• Existing network across automotive dealers, fleet customers and strategic partners in Latin America.
• Fluency in Portuguese and/or Spanish.

What Success Looks Like

The successful candidate will be expected to:

• Accelerate sales and market share growth in Brazil and Mexico.
• Build a strong and scalable commercial organization.
• Establish a high-performing dealer and sales network.
• Strengthen VinFast’s competitive position in the Latin American automotive market.
• Deliver sustainable commercial results and build a strong foundation for long-term growth.

This is a sales and commercial leadership role. We are specifically looking for an automotive OEM leader with a strong commercial track record, rather than an operations-focused executive.

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