Digital Marketing Strategy Manager LAS

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver.

We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.

Your Role at Vantive

As the Digital Product Manager, you will be the strategic and operational engine behind the planning and execution of growth and strategic initiatives supporting large dialysis organizations, key providers, and new product development. This includes new and updated programming, economic initiatives, co-branding, shared decision-making, and product and service launches. You will work cross-functionally with LAS Commercial, Global Marketing, Product Marketing, Clinical, Contracting and Creative teams to ensure the strategy and execution are delivered on time, on brand, and with measurable impact.

Position Overview

What You Will Be Doing

• Work with the LAS sales and marketing teams along with internal cross-functional teams to educate customers on the value proposition of our comprehensive solution set, building brand awareness & positioning; customizing offerings to enable success most effectively.
• Advance PD and Acute innovation in LAS, driving successful project plans for pending service and product launches.
• Represent Vantive as the subject matter expert and LAS Digital leader with large customers.
• Track and measure key KPIs to provide insights into program successes and opportunities for improvement including customer success metrics.
• Advance key strategic initiatives that are most important to our customers and their success
  
  

Critical Responsibilities

• Develop short- and long-term provider-focused marketing strategy – including growth initiatives, KPIs, and communication.
• Lead the planning, implementation, and rollout for assigned programs and tactics to ensure they deliver against defined strategies.
• Develop project plans for the product and service launches, including new/creative business growth strategies through marketing efforts, partnering with Global Marketing and commercial partners.
• Execute and oversee day-to-day marketing activities for the US large dialysis organization portfolio, creating a strong marketing plan that incorporates market trends, customer needs, internal stakeholder dynamics and incorporate insights into strategy and tactical execution.
• Partner with the US marketing team on the downstream marketing strategy activities with involvement in promotional materials, webinars, fact sheets, white papers, sales collateral & website content, and online media presence, while overseeing their production and placement. Leverage digital tools and analytics to optimize marketing efforts and enhance customer engagement.
  
  

Required Capabilities

What You Will Bring

• Bachelor’s Degree Required in Marketing, Business, Communications, or related field; MBA is a plus
• Strong experience in marketing, marketing operations, product management, project management, or relevant experience, including leading complex programs or projects on scale, preferably for healthcare, medical device, medical technology, or pharmaceutical industries
• Proven track record in successfully launching marketing initiatives and managing project teams
• Proven project management skills with the ability to juggle multiple priorities and deadlines across a matrixed team
• Excellent communication and collaboration skills, with a history of working cross-functionally with marketing, clinical, product, and global teams
• A proactive, detail-oriented mindset and a passion for bringing meaningful healthcare innovations to life through compelling storytelling and execution
• A talent for turning complex topics into clear, well-designed content that supports the customer’s journey
• Familiarity with digital marketing channels, tools (e.g., CMS, marketing automation platforms), and metrics
• Effective communication and teamwork skills
• Strength in building relationships with customers & Key Opinion Leaders
• Ability to develop and execute communication plans, messaging, and branding campaigns
• Ability to travel up to 20% (domestic or international)
• Fluent English; Spanish desirable
  
  

Reasonable Accommodation

Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link

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