Product Marketing Manager - Branding Products and Solutions - LATAM

Responsibilities
About the team:
The Regional Product Solutions and Operations (rPSO) team drives strategic alignment and product excellence across our LATAM Markets. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go-to-market execution. RPSO partners closely with LATAM markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region.

About the role:
The Product Marketing Manager (PMM) is a strategic role reporting to the Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPSO) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients, verticals and priorities.
The PMM leads go-to-market strategy and execution for TikTok’s advertising solutions with a market-first lens, with a primary focus on supporting and growing clients, driving product education, adoption, and revenue growth for the Branding business. This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.
Success in this role requires strong self-motivation, sharp prioritization, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.

Key responsibilities:
Go-to-Market & Product Adoption
- Own Branding go-to-market strategy and adoption for TikTok’s advertising solutions, with a market-first lens
- Design and execute in-market activations and programs to accelerate product adoption and revenue growth
- Identify opportunities to simplify, scale, and strengthen GTM execution across markets

Market & Vertical Expertise
- Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations

Cross-Functional Leadership
- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
- Act as the voice of the market into Product, synthesizing insights and influencing roadmap discussions with regional and global teams

Sales Enablement & Excellence
- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organization
- Partner with product champions to ensure consistent, high-quality enablement and execution

Insight, Innovation & Growth
- Turn data and market signals into actionable insights that unlock growth opportunities
- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy

Operational & Strategic Impact
- Raise the floor: Establish and scale best practices to improve operational excellence across Sales
- Raise the ceiling: Guide teams on leveraging TikTok’s solutions to drive vertical-specific growth and expansion opportunities
- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams

Core KPIs
- Market-first solution and product adoption
- Quality and impact of product insights and feedback
- New product tests and scaled learnings

Qualifications
Minimum Qualifications:
- Years of experience in Product Marketing within digital advertising or tech
- Data Acumen: Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
- Prioritization: Proven ability to simplify, focus, and prioritize GTM efforts for maximum business impact
- Communication & Influence: Excellent storytelling, presentation, and stakeholder management skills and experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
- Impact Mindset: Track record of delivering against ambitious performance goals
- Comfort with Ambiguity: Ease in navigating complexity and influencing Sales, XFN partners, HQ teams, and clients
- Proficiency in English, Spanish, & Portuguese (both written & verbal) due to working with stakeholders in both English & Spanish-Speaking markets.

Preferred Qualifications:
- Branding marketing expertise
- Ad Tech expertise
- Product Marketing and Go-To-Market expertise

About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.​


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​
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Diversity & Inclusion​
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​


TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request​ Show more Show less