LATAM Marketing Manager

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us, from design and engineering to the manufacturing and marketing of our billions of MedTech products each year, to look at the impossible and find transformative solutions that turn dreams into possibilities.

Medication Management Solutions (MMS)

With our technical expertise, the Medication Management Solutions (MMS) team can manage multiple systems, while our operational capabilities help ensure medications are available when and where they are needed, reducing inefficiencies and waste for nursing and pharmacy teams.

LATAM Marketing Manager

The Latin America Marketing Manager leads the development and execution of the commercial and marketing strategy for the MMS portfolio across the region, working closely with local, regional, sales, and strategic distributor teams.

This role has a strong focus on demand generation, pipeline development, business opportunity identification, and support of consultative sales processes for high-value solutions. The position also contributes to the sustainable growth of the business through strategies that drive the organization’s commercial and financial results.

Portfolio Responsibility: Pharmacy automation and medication management solutions, including Rowa™, Pyxis™, and infusion systems.

Responsibilities

• Contribute specialized knowledge, expertise, tools, and guidance to develop sustainable competitive advantages through competitive intelligence, market analysis, Voice of Customer (VOC), market research, and business modeling.
• Develop and execute strategic plans that enable the business unit to achieve its financial and profitability objectives.
• Lead cross-functional teams and collaborate with senior leadership, including functional areas, operations, and manufacturing.
• Identify and drive new commercial opportunities and innovative solutions for the business unit.
• Facilitate problem-solving and strategic decision-making to support business growth.
• Ensure the execution of the business unit’s strategic and operational deliverables.
• Align marketing and business initiatives with corporate and business unit objectives.
• Contribute to the achievement of MMS long-term growth and development goals.
• Provide validated insights on customer and business needs to support product portfolio development and optimization.
• Participate in defining requirements for product specifications and portfolio strategies aligned with market needs.
• Provide validated input for pricing strategies and business models that support financial objectives.
• Identify opportunities for portfolio innovation, optimization, and expansion.
• Manage the product lifecycle, including forecasting, pricing strategies, and commercial guidelines.
• Ensure achievement of established commercial and financial objectives.

Requirements

• Location: São Paulo, Brazil or Mexico City, Mexico.
• Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, Pharmacy, Pharmaceutical Biochemistry (QFB), or a related field.
• Graduate degree preferred in a discipline related to the position.
• Languages: Advanced English required. Spanish and Portuguese proficiency are highly valued for interaction with teams and customers across the region.
• Minimum of 3 to 5 years of experience in similar positions within medical device companies.
• Experience in marketing with a strong commercial orientation, demand generation, and business opportunity development for capital equipment and high-value solutions under consultative sales models.
• Experience working with distributors, indirect channels, or strategic partners.
• Strong understanding of financial and commercial concepts, with the ability to develop business cases, analyze return on investment (ROI), total cost of ownership (TCO), and profitability metrics to support decision-making in high-value consultative sales processes.
• Knowledge of market analysis, competitive intelligence, and value proposition development.
• Availability to travel throughout Latin America.
• Competencies: Customer and results orientation; leadership and influence; strategic thinking; planning and execution; relationship management; teamwork; effective communication; resilience; ability to manage multiple priorities and lead multicultural teams.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other legally protected characteristic.

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